Fundraise Up · 3 days ago
Senior Customer Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
$125K/yr - $130K/yr
7+ years expFundraise Up is a global fundraising platform focused on making donations to nonprofits accessible and efficient. They are seeking a Senior Customer Marketing Manager to lead initiatives that cultivate customer loyalty and advocacy through strategic marketing programs, community building, and performance measurement.
Artificial Intelligence (AI)B2BEnterprise SoftwareFinTechNon ProfitPaymentsSocial Impact
Responsibilities
Own and execute the customer marketing strategy: Design programs that deepen customer engagement and build advocacy across the lifecycle - from onboarding to expansion to evangelism
Launch and scale customer reference and advocacy programs: Identify and activate power users for case studies, testimonials, peer referrals, speaker opportunities, and co-marketing campaigns
Develop lifecycle campaigns: Create email, webinar, and content touchpoints that drive product adoption, feature utilization, and upsell readiness
Drive retention and revenue outcomes: Partner with Customer Success, Sales and your team in Marketing to increase NRR and accelerate account expansion through education and value storytelling
Build customer community experiences: Help plan and execute experiences like customer dinners, regional meetups, online community, and educational briefings that can foster peer learning and engagement
Tell the customer story: Work with our content and product marketing teams to craft case studies, video testimonials, and customer-led sessions for events and webinars
Measure what matters: With the Senior Director of Revenue Marketing, establish KPIs and track performance across all customer marketing programs
Qualification
Required
7+ years of experience in customer marketing, lifecycle marketing, or advocacy/community roles in B2B SaaS - ideally in martech, fundraising tech, or adjacent industries
Strategic mindset with a strong bias toward execution. You're not afraid to roll up your sleeves
Excellent written and verbal communicator who can bring customer stories and product value to life
Highly collaborative with a track record of cross-functional wins across CS, sales, and product teams
Preferred
Experience with CRM and marketing automation platforms (HubSpot preferable, Salesforce, or similar)
Comfortable in a high-growth, startup environment - self-directed, proactive, and adaptable
Benefits
Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
FSA Spending Account.
Remote or Hybrid work. Our teams are spread globally.
15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
401(k) plan with company match.
100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
Paid parental leave (12/6 weeks).
Company
Fundraise Up
Fundraise Up is an online donation platform that helps nonprofits engage donors and increase revenue.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$82.1MKey Investors
Summit PartnersTelescope PartnersSplash Capital
2025-01-06Series B· $70M
2021-03-01Series A· $10M
2020-01-09Seed· $1.25M
Leadership Team
Peter Byrnes
Co-Founder & CEO
Yuriy Smirnov
Co-Founder
Recent News
The Real Deal
2025-04-23
2025-02-06
Company data provided by crunchbase