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Arthrex · 18 hours ago

Product Marketing Manager, Orthobiologics

Naples, FL

Full-time

Onsite

Mid, Senior Level

5+ years exp

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. They are seeking a Product Marketing Manager to manage and lead marketing initiatives within the Orthobiologics portfolio, focusing on promotional planning and execution for products and brands. The successful candidate will collaborate with various teams to develop marketing strategies, conduct research, and support product launches.

Health CareMedical Device

Comp. & Benefits

Responsibilities

Work closely with Sr Managers of Strategic Marketing and Product Directors to develop and manage promotional planning and execution for products and brands at Arthrex

Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families

Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category

Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products

Annually present marketing plans to the leadership team and the PM team

Lead a monthly review of progress and updates for the Product Director, Group Product Manager and PM team

Meet regularly with MarComm leadership to discuss priorities and timelines for product promotional assets and campaigns

Work with Sales Leadership to develop tools and resources to support their efforts on the product lines

Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives

Work with HCP consultants to develop promotional ideas, review materials and support educational presentations to include key products and techniques

Conduct research with surgeons and reps to review and test messaging, gain feedback on materials, and obtain feedback on key products

Work closely with the project coordinator to effectively move assets through the review and approval process in the MRM system

Collaborate with Medical Affairs leadership to continue integration of orthobiologics into HCP and Technology Consultant courses and/or trainings

Support planning and attendance of orthobiologic products at key conferences and meetings

Travel for training, meetings, and trade shows may be required up to 25%

In-office, Naples FL-based position; not remote

Qualification

Product MarketingPromotional CampaignsMarket AnalysisOrthopedic ExperienceStrategic Marketing PlansListening SkillsInterpersonal SkillsPresentation SkillsCommunication Skills

Required

Bachelor's degree required; preferably in business, engineering or clinical

Five or more years' experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience. OR two years as an Arthrex Associate Product Marketing Manager OR two years as a sales representative at an Arthrex Agency required

Skilled in working with different functions and effectively coordinates their activities to achieve desired results

Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills

Excellent public speaking and presentation skills are required

Proven success in developing and executing promotional campaigns for product launches

Ability to develop strategic marketing plans