AEG · 5 months ago
Vice President Integrated Marketing - Goldenvoice
Los Angeles, CA
Full-time
Onsite
Director/Executive
$200K/yr - $255K/yr
12+ years expAEG Worldwide is a leading company in the live entertainment sector, hosting millions of guests and events annually. They are seeking a Vice President of Integrated Marketing for Goldenvoice, responsible for developing and executing comprehensive marketing strategies to drive ticket sales and enhance brand awareness. The role involves leading a high-performing marketing team and collaborating with senior leadership to align marketing efforts with business goals.
Card and Board GamesLeisureSports
Responsibilities
Develop and execute comprehensive integrated marketing strategies that align with company objectives to drive ticket sales, brand growth, and new partnerships
Lead cross-functional marketing initiatives spanning digital, traditional, experiential, and partnership channels to deliver cohesive and impactful campaigns
Collaborate with senior leadership to establish marketing budgets, KPIs, and performance metrics, ensuring alignment with business goals and campaign effectiveness
Champion innovative, artist-first and fan-first experiences by driving fresh creative approaches, maintaining brand consistency, and identifying new marketing channels aligned with emerging consumer behaviors
Design and implement multi-channel marketing campaigns for large-scale concerts, leveraging both digital and traditional media to maximize reach and impact
Manage relationships with managers, talent agencies, record labels, and venues to identify and activate co-marketing opportunities that enhance campaign effectiveness
Oversee digital marketing efforts—including social media, email, influencer partnerships, and paid advertising—while driving content strategy across video, social, and experiential activations
Develop innovative promotional strategies that incorporate emerging platforms and technologies, and implement CRM and marketing automation tools to enhance customer engagement and internal efficiency
Foster a collaborative, creative, and data-informed team culture focused on continuous improvement and high performance. Build, mentor, and lead a high-performing marketing team, including senior integrated marketers, a social media manager, and a publicist, fostering alignment with overall business goals
Recruit top-tier marketing talent and develop organizational capabilities that support long-term growth and innovation
Set clear performance expectations and provide ongoing coaching and development, while representing the marketing team at key concerts to support activations, evaluate audience engagement, and strengthen industry relationships
Establish comprehensive measurement frameworks to track campaign performance, ROI and customer acquisition costs. Analyze market trends, competitive landscape, and consumer behavior to inform strategic marketing decisions. Leverage internal and external data to optimize campaigns for performance and spend efficiencies
Present regular performance reports and strategic recommendations to executive leadership
Qualification
Required
BA/BS Degree (4-year) (Advanced Degree Preferred) Marketing, Communications, or related field (MBA a plus)
12+ years of progressive marketing leadership, including 8+ years in senior roles within the live events or music industry
Deep understanding of the concert promotion and live entertainment ecosystem
Proven track record of developing and executing integrated marketing campaigns that drive measurable results
Experience managing large-scale marketing budgets and leading teams of 15+ professionals
Established relationships within the music industry, media, and California entertainment community
Demonstrated success in creating revenue-generating collaborations and strategic partnerships
Expertise in digital platforms, social media strategy, and emerging marketing technologies
Strong analytical skills and fluency in marketing analytics tools and data visualization platforms
Excellent presentation and communication skills with the ability to influence at all levels
Skilled in project management, cross-team workflow optimization, CRM systems, and ticketing technology
Knowledge of brand management, public relations, and real-time communication strategies
Benefits
Medical, dental and vision insurance
Paid holidays
Vacation and sick time
Company paid basic life insurance
Voluntary life insurance
Parental leave
401k Plan (with a current employer match of 3%)
Flexible spending and health savings account options
Wellness offerings
Company
AEG
AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Nick Baker
President & Chief Operating Officer, Global Partnerships
Russell Silvers
President & Chief Operating Officer, Global Partnerships
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