Audinate · 4 months ago
Senior Director of Sales
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$160K/yr - $245K/yr
8+ years expAudinate is a global leader in professional AV networking solutions, and they are seeking a Senior Director of Sales to build and lead a global sales organization for their Iris products. The role involves developing go-to-market strategies, managing sales processes, and leading a high-performing sales team to drive revenue and partnerships.
AudioWeb Hosting
Responsibilities
Develop and execute the global sales strategy across direct enterprise, OEM, and channel/partner sales
Create and optimize sales playbooks, processes, and tools to drive repeatable, scalable growth
Launch and expand Iris’ global reseller program, implementing tools, training, and incentives to drive adoption
Lead the end-to-end enterprise sales cycle, from prospecting to close
Build and manage a robust pipeline of OEMs, camera manufacturers, distributors, and integrators to drive new embedded software partnerships
Build, mentor, and scale a high-performing sales team (AE, SDR, channel managers)
Collaborate with marketing to generate pipeline and with product to align on market needs and positioning
Secure multi-year, high-value contracts with OEMs, resellers, and strategic enterprise customers
Implement sales forecasting, KPIs, and performance dashboards to ensure accurate reporting and goal tracking
Develop pricing and packaging strategies to maximize revenue and market adoption
Represent Iris at industry events, trade shows, and customer meetings to build brand presence and close business
Serve as the voice of the customer, gathering feedback to drive continuous improvement across all aspects of Iris
Qualification
Required
8+ years of sales leadership experience in B2B SaaS, AV, AI, or related technology sectors
Demonstrated success recruiting, developing, and scaling high-performing sales teams from early-stage to high-growth
Experienced in creating and scaling channel strategies across resellers, distributors, and global partners
Skilled at securing high-value agreements and managing relationships at the executive level
Uses KPIs and pipeline metrics to drive decisions and forecast revenue with precision
Strong presentation and executive communication skills
Deep understanding of AV, video, and/or broadcast technology markets
Preferred
Experience launching global channel and OEM programs
Familiarity with the ProAV industry, camera manufacturers, and AV distribution networks
Background in both enterprise SaaS and hardware/software integrations
Track record of closing multi-million-dollar deals in a startup environment
International sales experience with a global partner network
Company
Audinate
Audinate is an audio-visual platform that distributes digital audio and video signals that enable IT networking in the AV industry.
201-500 employees
Funding
Current Stage
Public CompanyTotal Funding
$82.24M2023-09-07Post Ipo Equity· $31.89M
2020-08-14Post Ipo Equity· $28.69M
2019-06-06Post Ipo Equity· $13.95M
Leadership Team
Nick Peace
Chief Strategy Officer
TJ Adams
Chief Platform Officer
Recent News
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2025-09-04
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2025-09-02
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