Senior Marketing Operations Analyst jobs in United States
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Imprint · 4 months ago

Senior Marketing Operations Analyst

positionNew York
timeFull-time
remoteHybrid
seniorityMid, Senior Level
money$120K/yr - $150K/yr
date3+ years exp

Imprint is a company focused on reimagining co-branded credit cards and financial products to enhance customer loyalty and savings. They are looking for a Senior Marketing Operations Analyst to support multi-channel marketing campaigns aimed at driving cardholder engagement and loyalty, utilizing martech tools like Braze for campaign execution and optimization.

FinanceFinancial ServicesFinTechLoyalty ProgramsPayments
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H1B Sponsor Likelynote

Responsibilities

Build and ensure accurate execution of marketing automation workflows, including QA/testing before deployment, across email, SMS, push notifications, and in-app messaging campaigns using Braze
Configure customer journeys, triggers, and segmentation to deliver personalized experiences
Track and analyze communication performance, providing insights and recommendations for continuous improvement, and creating reports for internal stakeholders
Maintain and update campaign calendars to ensure timely execution of marketing initiatives
Assist in creating and refining email templates with dynamic content, personalization, and optimized subject lines
Maintain compliance with CAN-SPAM regulations and email marketing best practices
Work cross-functionally (Product, Data, Creative) to execute marketing initiatives, support A/B testing, and advance marketing automation efforts
Stay updated on industry trends, owned channel marketing best practices, and emerging martech functionality

Qualification

BrazeEmail marketingLifecycle marketingSQLMarketing automationProject managementAttention to detailCommunication skills

Required

3+ years of experience in owned channel marketing, lifecycle marketing, or CRM marketing with experience setting up campaigns in Braze or other comparable martech tools
Ability to query data, build segments, and create customer journey logic using SQL or other comparable method
Experience with martech migrations and/or building new martech functionality
Creative problem-solver with the ability to leverage data and martech capabilities to drive efficient and effective personalization and dynamic content selection
Familiarity with CAN-SPAM regulations and general email marketing compliance
Ability to analyze email performance data and translate insights into action
Excellent attention to detail, project management, and organizational skills
Excellent communicator, both verbal and written, with ability to work in a fast-paced environment and effectively collaborate cross-functionally

Preferred

At least 3 years of email marketing experience
Solid understanding of martech tools and capabilities
Passion for data-driven customer engagement

Benefits

Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity

Company

Imprint

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Imprint is a co-brand financial platform that designs, configures, and operates financial products in partnership and loyalty experiences.
dateFounded in 2020
location
New York, New York, USA
people-size51-200 employees
web-link
https://www.imprint.co

H1B Sponsorship

Imprint has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (11)
2023 (3)
2022 (9)
2021 (4)

Funding

Current Stage
Late Stage
Total Funding
$852M
Key Investors
Khosla VenturesSilicon Valley BankRibbit Capital
2025-12-17Series D· $150M
2025-03-31Debt Financing· $500M
2024-10-10Series C· $75M

Leadership Team

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Daragh Murphy
Founder and CEO
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Michael Pechman
Co-Founder

Recent News

Pulse 2.0
Imprint: $150 Million Series D At $1.2 Billion Valuation Raised To Expand Co-Brand Cards Into A Full Loyalty Platform
2025-12-25
alleywatch.com
The Weekly Notable Startup Funding Report: 12/22/25
2025-12-24
alleywatch.com
#NYCtech Week in Review: 12/14/25 – 12/20/25
2025-12-24
Company data provided by crunchbase