Imprint · 3 months ago
Senior Marketing Operations Analyst
Buffalo-Niagara Area
Full-time
Onsite
Mid, Senior Level
3+ years expImprint is reimagining co-branded credit cards and financial products to be smarter and more rewarding. The Senior Marketing Operations Analyst will support the execution of multi-channel marketing campaigns aimed at driving cardholder engagement, spend, and loyalty.
FinanceFinancial ServicesFinTechLoyalty ProgramsPayments
Responsibilities
Build and ensure accurate execution of marketing automation workflows, including QA/testing before deployment, across email, SMS, push notifications, and in-app messaging campaigns using Braze
Configure customer journeys, triggers, and segmentation to deliver personalized experiences
Track and analyze communication performance, providing insights and recommendations for continuous improvement, and creating reports for internal stakeholders
Maintain and update campaign calendars to ensure timely execution of marketing initiatives
Assist in creating and refining email templates with dynamic content, personalization, and optimized subject lines
Maintain compliance with CAN-SPAM regulations and email marketing best practices
Work cross-functionally (Product, Data, Creative) to execute marketing initiatives, support A/B testing, and advance marketing automation efforts
Stay updated on industry trends, owned channel marketing best practices, and emerging martech functionality
Qualification
Required
3+ years of experience in owned channel marketing, lifecycle marketing, or CRM marketing with experience setting up campaigns in Braze or other comparable martech tools
Ability to query data, build segments, and create customer journey logic using SQL or other comparable method
Experience with martech migrations and/or building new martech functionality
Creative problem-solver with the ability to leverage data and martech capabilities to drive efficient and effective personalization and dynamic content selection
Familiarity with CAN-SPAM regulations and general email marketing compliance
Ability to analyze email performance data and translate insights into action
Excellent attention to detail, project management, and organizational skills
Excellent communicator, both verbal and written, with ability to work in a fast-paced environment and effectively collaborate cross-functionally
Benefits
Competitive compensation and equity packages
Leading configured work computers of your choice
Flexible paid time off
Fully covered, high-quality healthcare, including fully covered dependent coverage
Additional health coverage includes access to One Medical and the option to enroll in an FSA
16 weeks of paid parental leave for the primary caregiver and 8 weeks for all new parents
Access to industry-leading technology across all of our business units, stemming from our philosophy that we should invest in resources for our team that foster innovation, optimization, and productivity
Company
Imprint
Imprint is a co-brand financial platform that designs, configures, and operates financial products in partnership and loyalty experiences.
51-200 employees
H1B Sponsorship
Imprint has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (11)
2023 (3)
2022 (9)
2021 (4)
Funding
Current Stage
Late StageTotal Funding
$852MKey Investors
Khosla VenturesSilicon Valley BankRibbit Capital
2025-12-17Series D· $150M
2025-03-31Debt Financing· $500M
2024-10-10Series C· $75M
Leadership Team
Daragh Murphy
Founder and CEO
Michael Pechman
Co-Founder
Recent News
alleywatch.com
2025-12-24
alleywatch.com
2025-12-24
Company data provided by crunchbase