Newpage Solutions · 5 months ago
Business Analyst - EST
United States
Contract
Remote
Mid, Senior Level
5+ years expNewpage Solutions is a global digital health innovation company focused on improving health outcomes through AI and data-driven technologies. The Business Analyst will be responsible for designing and operationalizing campaign enablement services, ensuring seamless integration across various marketing technology platforms.
Health CareInformation TechnologyLife SciencePharmaceuticalSoftware
Responsibilities
Lead discovery sessions with business and technical stakeholders to capture end-to-end service requirements
Translate business needs into user stories, process flows, metadata schemas, and data mapping documentation
Define and maintain service blueprints that align with campaign lifecycle and orchestration goals
Map campaign workflows across Workfront, SFMC, CDP, AEM, and Tableau to ensure data continuity and automation
Identify integration points, dependencies, and data handoffs between systems
Support configuration of campaign metadata, triggers, and segmentation logic
Analyze current-state manual processes and identify opportunities for automation and standardization
Collaborate with engineering and product teams to pilot and validate automation solutions
Develop reusable templates and dynamic content blocks to streamline campaign setup
Ensure metadata integrity and traceability across systems to support accurate reporting and analytics
Partner with analytics teams to validate campaign data flow into Tableau and Snowflake
Support the development of dashboards and reporting frameworks that reflect campaign lifecycle and performance
Act as liaison between marketing, engineering, analytics, and compliance teams
Support training and onboarding for new processes, tools, and metadata standards
Document and communicate process changes, ensuring adoption across business units
Qualification
Required
Bachelor's degree in Business, Information Systems, Marketing Technology, or related field
5+ years of experience as a Business Analyst in digital marketing, service design, or enterprise technology environments
Strong understanding of campaign lifecycle, metadata tagging, and omnichannel orchestration
Experience with Workfront, Salesforce Marketing Cloud, CDP, AEM, and Tableau
Proficiency in process modelling (e.g., BPMN), data mapping, and user story writing
Familiarity with agile methodologies and tools like Jira or Azure DevOps
Preferred
Experience in pharma, biotech, or regulated industries
Knowledge of consent and preference management platforms (e.g., OneTrust)
Exposure to campaign performance analytics and marketing attribution models
Ability to work independently and collaboratively in a fast-paced, matrixed environment
Benefits
Flexible, remote-first work – Choose where you work best while staying connected to a global, collaborative team.
A people-first culture – Supportive peers, open communication, and a strong sense of belonging.
Smart, purposeful collaboration – Work with talented colleagues to create technologies that solve meaningful business challenges.
Balance that lasts – We respect your time and support a healthy integration of work and life.
Room to grow – Opportunities for learning, leadership, and career development, shaped around you.
Meaningful rewards – Competitive compensation that recognizes both contribution and potential.
Company
Newpage Solutions
Digital Health Solutions Provider
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase