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Anytime Fitness · 4 months ago

Chief Operating Officer

The X, MA

Full-time

Hybrid

Director/Executive

7+ years exp

Anytime Fitness is one of the world’s largest and fastest-growing fitness franchises, dedicated to helping people lead healthier lives. The Chief Operating Officer (COO) will oversee the operational strategy and execution across locations, ensuring brand consistency, operational efficiency, and exceptional member experiences while driving growth and performance improvements.

FitnessHealth Care

Responsibilities

Oversee daily operations of franchised Anytime Fitness locations

Ensure operational consistency, cleanliness, safety, and compliance with Anytime Fitness brand standards

Lead process improvement and SOP implementation across all locations

Develop strong partnerships with employees, vendors, members and other franchise owners to improve performance, retention, and profitability

Establish KPIs and performance benchmarks for franchisees; provide ongoing coaching and resources

Lead initiatives for franchise onboarding, compliance, and brand integrity enforcement

Collaborate on franchise development strategy, site selection, and market analysis

Lead operational planning and execution for new club openings and territory expansion

Oversee integration of new clubs into operational systems and training programs

Build and lead a high-performing operations team, including Regional Managers and Club Support staff

Drive a culture of accountability, excellence, and customer focus across all levels

Develop and manage training systems for club managers, personal trainers, and support staff

Collaborate with finance to develop and manage operating budgets, forecasts, and P&L targets

Monitor revenue streams including memberships, personal training, and retail

Identify opportunities to optimize operating costs while maintaining service quality

Oversee implementation and optimization of gym management systems (e.g., ABC Fitness Solutions, Club OS)

Use data and reporting tools to track performance and member engagement

Leverage tech solutions to enhance the member experience and operational efficiency

Ensure clubs deliver a consistent, high-quality member experience across the network

Drive initiatives to improve Net Promoter Score (NPS), member retention, and engagement

Champion a customer-first approach to service delivery and problem resolution

Qualification

Operational leadershipFranchise managementFitness club operationsData-driven decision makingP&L responsibilityTeam leadershipPassion for fitnessCommunity-buildingInterpersonal skillsProblem-solvingCustomer focus