ATEC Spine · 1 week ago
Sr. Product Manager
Carlsbad, CA
Full-time
Hybrid
Senior Level
$130K/yr - $160K/yr
5+ years expATEC Spine is a company focused on product management in the medical industry. The Sr. Product Manager will be responsible for identifying and implementing product strategies, overseeing product development, and managing marketing campaigns to ensure that products meet company goals.
Health CareMedical DeviceProduct Design
Responsibilities
Designs, develops and implements product marketing campaigns for assigned product line, including: setting objectives and short- and long-term strategies, conducting market research and competition tracking, developing product mix and action plans, ROI analysis
Manages all product marketing activities for assigned product line, including: new idea generation, product profiling review, product strategic development plans, project management, product training as well as market launch and surveillance
Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings
Continually seeks new innovations for assigned product line
Develops high-quality sales collateral, efficient customer service processes, and optimized manufacturing operations to support assigned product line
Develops and monitors sales forecasts as necessary and works collaboratively with other departments to optimize product mix throughout product lifecycle both domestically and internationally
Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitor's product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc
Develops product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc
Leads and/or participates on cross-functional product development teams
Collaborates responsively and proactively with domestic and international sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management
Establishes and maintains strong relationships with designing and consulting physicians as well as proctor surgeons
Maintains a strong market position of assigned product line through a highly visible presence and public relations at scientific conferences and meetings
Routinely interfaces with Company managers/directors of other product lines to fully understand the interdependent relationship between product portfolios
Collaborates with MarComm and other related departments to develop creative promotional, advertising and value-added services to maximize revenue for assigned product line
Collaborates regularly with R&D to develop/refine products, invent new solutions, and develop best in class procedure offerings
Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, and participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition
Participates in strategic sales and marketing planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product
Performs other duties as required
Qualification
Required
Must have medical industry experience
Strong relationship partnering skills and the ability to effectively communicate to all levels of management including collaboration with Engineering/R&D, Regulatory, and Operations/Manufacturing counterparts on product strategic planning, design review, and marketing playbook
Knowledge of computer applications (i.e.: Microsoft Word, Excel (including pivot tables), PowerPoint, Access & Project, Windows, Internet applications, etc.) required
Excellent oral and written communication skills
Develops and presents Business Cases as justification for new product as required
Superior interpersonal skills
Ability to organize and prioritize workflow and to meet established timeframes
Ability to multi-task within a cross-functional team and matrix management structure
Strong attention to details
Ability to represent the company at a variety of business functions or situations in a professional and competent manner
Ability to exercise independent judgment consistent with department guidelines
Ability to maintain updated knowledge of procedures, products and activities of assigned product line
Ability to communicate effectively with engineers at a technical level
Ability to perform multiple tasks in a fast-paced, team environment
Ability to work under pressure
Proven skill and experience in overall market analysis, planning, development and management
Demonstrated strategic/tactical planning and implementation capabilities
Technically sensitive and receptive
Demonstrated capacity for planning, marketing and product development
Ability to prepare sales forecasts
Experience with and understanding of a clinical/surgical environment and workflow
Ability to travel up to 40 percent
Bachelor's degree in Marketing or related field with minimum of 5 years of related experience, preferably in the orthopedic device industry, and 2-4 years of combined Marketing experience and education
Adept at both upstream and downstream marketing (especially in launching of new products)
Life Science or medical device sales experience a preference to compliment Marketing foundation
Strong leadership skills, including prior experience leading/working on cross-functional product development teams; familiar with stage gate design control processes
Ability to and willingness to work at both the strategic and tactical level
Previous P&L and budgetary responsibility preferred or financial acumen
Preferred
Sales experience is a plus, but without pure Marketing experience candidates will not be considered preferred
For roles based in the United States that require access to hospital facilities, must be eligible for and maintain credentials at all required hospitals, including meeting any applicable physical requirements or vaccination requirements (including the COVID-19 vaccine, as applicable)
Company
ATEC Spine
ATEC Spine is a medical device company dedicated to revolutionizing the approach to spine surgery through innovation.
501-1000 employees
H1B Sponsorship
ATEC Spine has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (5)
2023 (5)
2022 (2)
2021 (3)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$1.02BKey Investors
Squadron Medical Finance Solutions
2025-03-03Post Ipo Debt· $350M
2023-10-24Post Ipo Equity· $150M
2023-04-19Post Ipo Equity· $60M
Leadership Team
Pat Miles
Chairman & CEO
Craig Hunsaker
Executive Vice President, People & Culture
Recent News
MarketScreener
2025-11-03
2025-11-01
2025-10-31
Company data provided by crunchbase