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Pipe17 · 2 months ago

Digital Growth Marketing Manager

United States

Full-time

Remote

Mid Level

3+ years exp

Pipe17 is a venture-funded software company that simplifies ecommerce operations for modern merchants. They are seeking a versatile and results-driven Marketing Manager to lead integrated go-to-market campaigns, enhance brand presence, and support sales and partner enablement through data-driven decision-making.

Cloud InfrastructureData IntegrationSaaSSoftware

Responsibilities

Plan and execute integrated GTM campaigns across paid, owned, earned, and partner channels

Partner with the Sr. Demand Generation Manager (or act as interim lead if needed) to ensure campaigns hit pipeline targets

Own execution calendars, ensuring campaigns, events, and launches stay on track and aligned to quarterly goals

Oversee creation of campaign assets including landing pages, emails, ads, one-pagers, partner kits, and decks

Manage ongoing website updates for messaging, events, and campaign pages

Coordinate with contractors for design, web, marketing ops and content/earned/owned (blog writing and social/PR) to ensure alignment with campaigns and company messaging

Build and execute co-marketing programs with partners such as Shopify, 3PLs, and technology integrations

Lead pre- and post-event marketing for industry and partner events, including SuiteWorld and customer advisory board meetings

Ensure events are fully integrated into broader demand generation and ABM efforts

Develop sales tools and partner enablement content to support outreach and customer engagement

Collaborate with Product Marketing to ensure messaging accuracy and consistency in enablement materials

Track and report on campaign, content, and event performance against pipeline contribution and ROI goals

Use data insights to make informed adjustments to targeting, messaging, and budget allocation

Qualification

B2B marketingCampaign executionDigital advertisingMarketing automationCRM toolsAI fluencyProject managementAnalytical mindsetCollaborationStrategic thinking

Required

3-5 years in B2B marketing, with a preference for ecommerce, OMS, or SaaS companies

Proven track record of executing campaigns that drive measurable pipeline

Hands-on experience with digital advertising platforms, marketing automation, and CRM tools

Strong project management skills and the ability to manage multiple concurrent initiatives

AI fluency: You've used AI tooling for work or personal use—or you are willing to dive in and learn fast

Startup experience and the ability to thrive in a fast-moving, resource-constrained environment

Benefits

Great healthcare + dental + vision coverage

Retirement plan

Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need.

Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation.