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The Tie · 4 months ago

Senior Vice President of Marketing

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

The Tie is the leading provider of information services for digital assets, working with major financial institutions globally. They are seeking a Senior Vice President of Marketing to lead the marketing strategy, oversee brand evolution, and manage execution across various marketing initiatives.

AnalyticsCryptocurrencyFinanceFinancial ServicesFinTech

Responsibilities

Define and own The Tie's marketing strategy across all product lines, audiences, and channels

Craft and evolve our brand narrative to reflect our growing footprint across data and financial services

Work with the CEO and senior leadership to position The Tie in a way that resonates with our sophisticated, institutional clientele

Lead a diverse team of marketers including graphic designers, video editors, creative directors, and content specialists

Work closely with Sales to develop tailored collateral, pitch decks, and go-to-market messaging

Work closely with Product to translate technical releases into compelling stories and use cases

Work closely with Events to align brand and strategy across key institutional gatherings

Ensure all messaging reflects a deep understanding of our client base, including hedge funds, asset managers, OTC desks, proprietary trading firms, banks, and VCs

Oversee the redesign of our website, from layout and design to copy and structure

Drive execution of high-quality marketing materials including: Product one-pagers and brochures, Thought leadership content, Sales decks and case studies, Email campaigns and announcements

Ensure consistency across all external touchpoints—visual identity, voice, tone, and positioning

Define and track marketing KPIs tied to brand engagement, lead generation, and sales enablement

Manage budgets and marketing ops tools (e.g., CRM integrations, automation platforms, content management systems)

Establish scalable systems to support current and future product lines

Qualification

Marketing strategyBrand developmentDigital asset marketsB2B marketingCross-functional team managementOperational rigorCapital markets knowledgeSaaS backgroundCreative sensibilityFast-paced environment