TBNR Productions · 4 months ago
Thumbnail Strategist
TBNR (The Best Never Rest) is a creator-owned multi-channel network founded by Preston Arsement, known for its engaging YouTube content. The Thumbnail Strategist will be responsible for designing eye-catching thumbnails, managing contract designers, and ensuring brand consistency across various channels.
Content CreatorsGamificationGamingOnline Games
Responsibilities
Design and develop compelling thumbnail concepts that drive clicks and align with each channel’s style
Manage contract thumbnail designers, providing direction, feedback, and ensuring timely delivery of assets
Collaborate closely with channel leads and creative teams to ensure brand consistency and strategic alignment across all thumbnails
Research and apply best practices for thumbnail design, keeping up with industry trends and platform changes
Maintain an organized workflow for thumbnail requests, revisions, and approvals to ensure smooth production
Qualification
Required
3–5 years of experience designing YouTube thumbnails, with a portfolio that demonstrates proven results
Strong visual storytelling skills with an eye for attention-grabbing design
Proficiency with the Adobe Creative Cloud Suite (Photoshop, Illustrator, etc.)
Ability to manage contractors or creative vendors, balancing quality and speed
Collaborative mindset with excellent communication skills to work across creative and strategy teams
Understanding of YouTube trends and the role thumbnails play in video performance
Preferred
Experience working directly with creator-led or entertainment brands
Knowledge of A/B testing for thumbnails or creative optimization strategies
Benefits
100% Company paid Medical Insurance
Company sponsored Dental and Vision Insurance
401K with a 3% non-elective contribution from TBNR LLC that fully vests immediately
Flexible time off with 8 Company paid holidays
Company
TBNR Productions
TBNR (The Best Never Rest) was founded by the trailblazing Content Creator, Preston Arsement (known widely as PrestonPlayz) in 2012 with his first YouTube channel and has been growing nonstop ever since.