MTech Systems · 3 weeks ago
Product Researcher
Dunwoody, GA
Full-time
Hybrid
Mid, Senior Level
3+ years expMTech Systems is an industry-leading provider for Live Animal Protein Production Performance Management Tools. The Product Researcher will gather, synthesize, and present insights into customers, markets, and competitors in the agriculture and animal protein industries, enabling data-driven product decisions and supporting the product roadmap.
Software
Responsibilities
Conduct qualitative and quantitative research (interviews, surveys, ethnographic studies, observational visits) with producers, integrators, veterinarians, and supply chain stakeholders
Maintain a continuous view of market size, segment trends, adoption rates, and economic forces affecting agriculture and animal protein production
Track competitor product offerings, pricing, go-to-market strategies, and positioning; produce battlecards and threat assessments for internal teams
Stay on top of regulatory changes (animal welfare, food safety, environmental compliance), technology innovations (IoT sensors, AI, genetics), and industry events
Convert raw research data into actionable insights, clear reports, and visualizations that influence roadmap and GTM decisions
Maintain and update detailed buyer and user personas for each segment, grounded in real-world data and behavioral patterns
Partner with Product Design and PMs to test prototypes, assess UX, and validate product-market fit before full development
Own and organize a centralized repository of customer and market insights accessible to Product, Marketing, and Sales
Assist PMs in quantifying opportunity size, expected ROI, and adoption forecasts for proposed features and modules
Share research findings in a way that’s digestible for engineering, marketing, sales, and leadership teams
Qualification
Required
3–5+ years in product research, user research, market analysis, or related role
Direct experience in agriculture, livestock production, or food supply chain; poultry/swine industry familiarity strongly preferred
Proven track record of designing and executing research projects that influenced product decisions
Strong interviewing, survey design, and data analysis skills
Comfortable translating complex findings into business-friendly reports and presentations
Familiarity with SaaS products, digital tools, and technology adoption cycles in traditional industries
Willingness to travel for on-site customer visits, plant/farm tours, and industry events
Preferred
Curiosity: Relentless drive to understand 'why' behind user behavior
Empathy: Ability to see problems through the eyes of farmers, integrators, and operations managers
Analytical Rigor: Comfortable with both qualitative nuance and quantitative depth
Influence: Communicates findings persuasively to drive alignment
Organized: Maintains a clean, accessible repository of insights and references
Company
MTech Systems
MTech Systems is a company specialized in software systems for poultry and swine production.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-02-14Acquired
Leadership Team
M
Marcel Cohen
President
Company data provided by crunchbase