1-800 Contacts · 6 hours ago
Personalization Marketing Manager
Draper, UT
Full-time
Onsite
Senior Level
5+ years exp1-800 Contacts, part of SeekWell, aims to simplify vision care for consumers. The Personalization Marketing Manager will lead data-driven personalization strategies, enhance customer data within marketing automation platforms, and collaborate with cross-functional teams to improve customer experiences.
Consumer GoodsE-CommerceEyewearRetail
Responsibilities
Identify opportunities to leverage customer data—including zero-party data, behavioral and engagement data, customer consumption signals, and customer support interaction data—to execute personalization strategies and inform predictive models
Develop and execute a roadmap to enhance customer data within our CDP and marketing automation platforms to drive retention, cross-sell, and personalization
Organize and prioritize work queues across product, marketing operations, and data engineering teams to execute the personalization roadmap
Partner with data engineering and other marketers to supply reinforcement learning models with data to drive better outcomes
Identify and unlock opportunities to build a more personalized customer journey and expand personalization capabilities across marketing channels and storefronts
Qualification
Required
5+ years in digital marketing with a strong emphasis on personalization
3+ years leading cross-functional, collaborative projects to improve customer experiences using first- and zero-party data
Deep experience with marketing automation platforms and analytics tools
Sharp attention to detail and a passion for building thoughtful, customer-first strategies
Strong collaborative mindset with a desire to partner across teams and functions
Innovative spirit and a bias for action—you see what's possible and make it happen
Preferred
Experience with machine learning and predictive models strongly preferred
Benefits
Free eye exams for your entire family
Deep discounts on lenses, glasses, and other services
Amazing healthcare coverage
401(k) match
Flexible PTO
Tuition reimbursement program
In-house restaurant with highly discounted meals (Steak dinner under $6)
Free snacks, ice cream, and drinks every day
Full onsite gym
Company
1-800 Contacts
1-800 Contacts is a retailer of contact lenses and is dedicated to making it easier for consumers to purchase contact lenses.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-09-23Acquired
Leadership Team
Phil Bienert
President
Recent News
TechBuzz News
2025-05-09
2024-04-11
Company data provided by crunchbase