Apply on Employer Site

USA TODAY Co., Inc. · 5 months ago

Audience Editor - Auto & Car Culture

United States

Full-time

Remote

Mid Level

$24.28/hr - $37.94/hr

Gannett Co., Inc. is a diversified media company dedicated to empowering communities. They are seeking an Audience Editor who will focus on growing the audience for automobile and car culture content through strategic planning, content creation, and audience engagement across various platforms.

Newspapers

Responsibilities

Content Creation and Optimization: Working with coverage team to identify the top opportunities to grow our Cars audience across the U.S. and in specific markets; oversee daily content production for social platforms; ensure we’re creating and promoting high-quality and engaging coverage that resonate with new audiences

Newsletter Management: Own the entire newsletter creation process, from content development to distribution, ensuring newsletters are engaging and effective

Audience Engagement: Facilitate and engage with readers through content optimization, product management and coverage contributions

Strategic Planning: Develop and implement strategies to build brand awareness and authority, increase audience loyalty, and grow audiences in line with broader content strategy objectives for each region. Collaborate with local editors, content strategy and audience leadership teams to devise and implement search strategies on key topics

Own emerging platforms: As audiences and their needs shift, we will work with our newsroom leaders to ensure staff and resources are positioned to connect with users in new and innovative ways

Performance Metrics: Monitor and analyze key metrics, including but not limited to search referrals, newsletter data and search rank on key coverage areas

Qualification

Content strategyPerformance metrics analysisContent management systemsTeam managementDiversity in coverageCommunicationStrategic thinkingQuick thinking