Saucony · 2 hours ago
Brand Marketing Director, Lifestyle - Saucony
Rockford, MI
Full-time
Hybrid
Director/Executive
8+ years expSaucony is a company dedicated to runners, focusing on creating the best running shoes and apparel. The Brand Marketing Director, Lifestyle will lead the brand marketing strategy for Saucony's lifestyle territory, driving consistency and activation across global markets to maximize sales growth and deepen consumer awareness of the brand.
ApparelManufacturing
Responsibilities
Responsible for directing the marketing of the lifestyle category, which includes developing and implementing brand strategies based on sound analytics and insights that drives growth for brand
Leads the development of insight driven, best-in-class, full-funnel integrated consumer marketing programs (from brief to post launch analysis) with internal and external agency partners for. Partner with and lead internal and external cross-functional teams to develop and execute program to deliver against brand goals
Able to analyze and optimize performance of marketing plans by using data to identify key insights that can help drive decision better actions, decision making and continuous improvement
Partner closely with global cross-functional teams including product, media, PR, and account to ensure plans reach key consumers, meet brand goals and are creatively consistent
Manage a team of junior marketers, leading them in building effective plans, investing time in coaching and developing their marketing competencies
Maintain in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand. Partners with consumer insights team to identify category trends and consumer unmet needs, and build and action learning plans from idea to opportunity sizing through consumer validation
Manages the development of seasonal category sell-in and sell-thru materials for global product marketing stories
Responsible for managing calendar, timelines & budget; Determines seasonal cadence and structure of regional marketing share outs
Performs duties consistent with the Company’s AAP/EEO goals and policies
Performs other duties as required/assigned by manager
Qualification
Required
Bachelor's degree or equivalent experience required
8+ years of marketing experience, deep understanding of brand building and passion for developing and implementing customer-obsessed, insights-driven integrated marketing campaigns
Demonstrates entrepreneurial spirit and growth mindset
Strong understanding of consumer behavior and trends; experience within sporting goods, footwear and lifestyle a plus
Strong leadership skills with the ability to collaborate and influence effectively across cross-functional teams
Ability to operate independently and operates with equal parts imagination and execution
Brings a strong team mentality approach to their work and comfortable driving and influencing change
Strong analytical skills with the ability to leverage data, clearly communicating findings and implications to drive action
Proven ability to transform a strategy and vision into actionable integrated marketing plans in a rapidly changing, fast-paced organization
Strong written communication skills and demonstrated comfort level with public speaking
Solid understanding of global markets
Able to multi-task and prioritize projects
Benefits
Flexible, hybrid work schedule, with three days in office and two days remote
Company
Saucony
Saucony's first factory was founded in 1898 at Kutztow
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
R
Rob Griffiths
Brand President Saucony
Recent News
Company data provided by crunchbase