BluZinc · 4 months ago
VP Director Creative Performance Media Production Advertising
United States
Full-time
Remote
Lead/Staff, Director/Executive
$200K/yr - $240K/yr
5+ years expBluZinc is a digital eLearning and coaching company focusing on the golf niche, and they are seeking a VP Creative / Creative Director to lead their Performance Marketing Creative Team. The role involves directing high-converting direct response campaigns and collaborating with various teams to optimize customer acquisition funnels.
Management ConsultingRecruiting
No H1B
U.S. Citizen Only
Responsibilities
Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages
Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success
Develop and optimize creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages
Test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV
Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space
Qualification
Required
Degree or MBA
USA Citizen
5–10+ years' experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm)
A deep understanding of customer acquisition funnels, CRO, and behavioural triggers that move buyers to act
Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue
Familiarity with creative performance analytics, funnel metrics, and A/B testing
Experience managing in-house creatives and freelance designers/editors
Corporate branding, PR and affairs for a growth stage from $100MM-$1B
Passion for golf – you know the lingo, the mindset, and what resonates with this audience
Preferred
Experience in D2C customer acquisition and retention from online sales funnels and digital marketplaces
Strong background in D2C, B2C and other models
Ability to lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages
Experience collaborating closely with Performance Marketing, Copywriting, and Media Buying teams
Ability to test and iterate fast – guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV
Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space
Benefits
Bonus
Benefits
Company
BluZinc
BluZinc is a digital transformation consultancy focus on talent acquisition, search & selection services for senior & specialist employees.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase