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Supplement Factory · 4 months ago

Vice President of Digital Marketing

Los Angeles, CA

Full-time

Onsite

Director/Executive

$180K/yr - $200K/yr

Supplement Factory is a leading global player in the food supplement industry, headquartered in Los Angeles, California. They are seeking a visionary Vice President of Digital Marketing to drive their digital strategy, elevate brand awareness, and increase sales across global markets.

Dietary SupplementsManufacturingMedicalNutritionPharmaceutical

Responsibilities

Develop and execute a comprehensive digital marketing strategy aligned with business objectives, driving brand visibility, customer acquisition, and revenue growth

Lead a talented team of digital marketing professionals, providing mentorship, guidance, and strategic direction to achieve departmental goals

Oversee all aspects of digital marketing channels, including but not limited to SEO, SEM, email marketing, social media, content marketing, and influencer partnerships

Analyze market trends, consumer insights, and competitive intelligence to identify opportunities for optimization and innovation

Collaborate cross-functionally with internal teams, including product development, sales, and creative, to ensure alignment and integration of digital initiatives

Monitor and report on key performance metrics, providing actionable insights and recommendations for continuous improvement

Stay abreast of emerging digital trends and technologies, evaluating their potential impact on our business and recommending strategic investments accordingly

Qualification

Digital Marketing StrategyE-commerceDigital AnalyticsContent MarketingEmail MarketingBrand AwarenessSalesPartnershipsContinuous ImprovementLeadershipCommunication

Required

Bachelor's degree in Marketing, Business Administration, or related field

Proven track record of success in digital marketing leadership roles within the consumer goods or healthcare industry, ideally within the food supplement sector

Extensive experience developing and executing digital marketing strategies that drive measurable business results, with a strong understanding of e-commerce and direct-to-consumer channels

Demonstrated leadership capabilities, with the ability to inspire and motivate teams to achieve ambitious goals in a fast-paced environment

Deep expertise in digital analytics tools and methodologies, with a data-driven approach to decision-making and optimization

Excellent communication skills, with the ability to articulate complex ideas and influence stakeholders at all levels of the organization

Strategic thinker with a creative mindset, constantly seeking out new opportunities for innovation and differentiation

Preferred

MBA preferred

Benefits

Make a meaningful impact: Join a purpose-driven organization that is dedicated to improving lives through innovative health solutions.

Career growth opportunities: Take your career to the next level in a dynamic and rapidly growing industry, with ample opportunities for advancement and professional development.

Collaborative culture: Work alongside passionate professionals who share a commitment to excellence, creativity, and collaboration.

Competitive compensation and benefits