Mercuryo · 4 months ago
Marketing Director, US
Mercuryo is on a mission to redefine finance by blending traditional banking with decentralized finance innovations. The Marketing Director will lead marketing strategies in the US, focusing on business growth, brand expansion, and customer acquisition while coordinating with global marketing teams.
CryptocurrencyFinancial ServicesFinTech
Responsibilities
Develop and execute comprehensive marketing strategies to drive business growth, and brand awareness in the US market
Act as the primary marketing lead for the US, collaborating closely with the Head of US and providing strategic insights
Coordinate and align US marketing initiatives with the global marketing team, reporting to Mercuryo’s CMO, to ensure consistency and leverage best practices
Lead local marketing campaigns, digital advertising, partnerships, and community outreach efforts. Coordinate closely on Partner and Product initiatives with global Partner and Product Marketing lead, on PR - with Mercuryo’s PR team, on Content - with Mercuryo’s Content team
Analyze market trends, customer insights, and competitive landscape to identify opportunities for growth and innovation
Manage relationships with agencies, media partners, and other stakeholders to amplify reach
Track, measure, and report on campaign performance, optimizing strategies for maximum ROI
Develop and oversee marketing budgets, ensuring cost-effectiveness and efficiency
Foster a culture of innovation, collaboration, and results within the US team
Qualification
Required
Proven track record of leading successful marketing programs in the crypto, fintech, or tech industry in the US market
8+ years of marketing experience, with at least 3 years in a leadership role
Deep understanding of the US crypto ecosystem, business needs, consumer behavior, and regulatory landscape
Strong strategic thinking, leadership, and cross-functional collaboration skills
Excellent communication and stakeholder management abilities
Data-driven decision-making with a strong grasp of analytics and marketing tools
Ability to operate in a fast-paced, dynamic environment and adapt to evolving priorities
Benefits
Competitive market rate salary and performance-based incentives.
22 days annual leave with an additional 6 company days, plus bank holidays.
Comprehensive health insurance plans.
Extensive benefits program.
Flexible work schedule and remote work options.
Modern offices and co-working spaces across 6 countries.
Working equipment.
Professional development and training opportunities.
Opportunity to shape the initiatives you’re working on.
Diverse and friendly team.
Company
Mercuryo
Mercuryo is an international fintech company focused on providing cryptocurrency payment solutions.
Funding
Current Stage
Growth StageTotal Funding
$10.46MKey Investors
Target Global
2021-06-25Series A· $7.5M
2020-09-04Seed· $2.96M
Recent News
2026-01-24
legacy.thefly.com
2026-01-23
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