Shure Incorporated · 5 hours ago
Specialist II, Market Development
Shure Incorporated is a leading global manufacturer of audio equipment, and they are seeking a Market Development Specialist II. This role involves planning and executing programs to drive demand and engage with end users to identify new business opportunities in the audio market.
Consumer ElectronicsElectronicsManufacturingProduct DesignWireless
Responsibilities
Develops and executes educational programs and presentations for end-users to increase awareness and understanding of the benefits of Shure’s products
Maintains End User contact with key clients in the defined geographic region, including but not limited to product specification, commissioning support, and training
Identifies, researches, evaluates, and prioritizes market leads and opportunities to reach potential customers outside of Shure’s current revenue streams
Provides support for and input to, the Product Planners and Product Marketing Specialists on product lines
Monitors and reports on competitive activity, both from a product and market development standpoint
Identifies needs for education programs and helps to develop and deliver presentations to increase awareness and understanding of the benefits of Shure’s product categories
Helps to educate independent sales representatives and dealer/integrators on product benefits and sales techniques
Monitors and reports on the effectiveness of education/training efforts in all markets
Assists with technical and logistical support for conferences, seminars, clinics, and other special events
Performs other duties as assigned – examples include monitoring online forums reporting back interests to Shure and managing personal inventory of demo equipment and loan stock
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
Minimum of 2 years of experience with a comprehensive technical knowledge of audio principles and equipment and continues developing professional expertise
Applies professional knowledge to solve moderately complex problems, using analysis and critical thinking across a range of factors
Makes informed decisions by exercising sound judgment within established procedures and best practices
Excellent communication and presentation skills
Ability to handle multiple assignments
Up to 20 weeks of travel annually – including some weekends - is required
Detail oriented and well-organized; good time management skills
Applicants for this position must be currently authorized to work in the United States on a full-time basis
Benefits
Comprehensive healthcare
Mental health and retirement savings plans
Generous paid time off programs
Employee discounts
Professional development opportunities
Work-life balance initiatives
Employee recognition programs
Volunteering/community involvement opportunities
Company
Shure Incorporated
For 100 years, Shure Incorporated has developed best-in-class audio products that provide high-quality performance, reliability and value.
Funding
Current Stage
Late StageRecent News
2025-12-11
2025-10-23
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