University of Central Oklahoma · 4 months ago
Assistant Director Intl Recruit and Marketing-OOGAO
Edmond, OK, USA
Full-time
Onsite
Mid Level
3+ years expThe University of Central Oklahoma is seeking an Assistant Director of International Marketing and Recruitment to enhance its international enrollment goals. This role involves managing global educational agents, leading marketing strategies, and representing UCO at recruitment events to attract prospective international students.
Higher Education
Responsibilities
Manage a global network of educational agents and recruitment partners
Oversee the lifecycle of agent relationships, including contract execution, onboarding, training, commission processing, and performance evaluation
Coordinate marketing campaigns and communication tools for agent engagement
Supervise a team of staff and student marketing professionals producing digital and print materials
Provide leadership in departmental marketing strategies such as SEO, GEO, YouTube, email marketing, video/ graphic content creation, advertising, and web optimization
Analyze marketing data and campaign performance to inform decisions
Represent UCO at in-person and virtual recruitment events worldwide, including education fairs, high school visits, and partner institution presentations
Conduct outreach and presentations to prospective students and families
Contribute to recruitment funnel management, CRM strategy, and yield initiatives
Support admissions and immigration colleagues as needed within the new student recruitment funnel. Will need to acquire some knowledge of foreign credential evaluation, application for admissions processing, and visa-related information
Support the Executive Director in long-term planning, data analysis, and budgeting
Collaborate across UCO offices, including Admissions, Academic Affairs, and University Communications, to support institutional internationalization goals
Serve as a visible leader in the Office of Global Affairs and provide mentorship to junior team members
Qualification
Required
Bachelor's degree from an accredited institution and 3+ years of relevant experience in areas such as sales, recruitment, marketing, or education or an equivalent combination of education and experience
Must have a valid driver's license, clean driving record, and be able to operate a typical motor vehicle
Preferred
Supervisory or team leadership experience is strongly preferred
Master's degree
Experience working with educational agents, international student marketing, business development, or digital campaign management
Familiarity with Slate, Salesforce, or similar CRM platforms
Knowledge of SEO tools (e.g., Google Analytics, SEMrush) and email marketing platforms
Familiarity with international admissions and U.S. student visas
Experience living, studying, or working abroad
Knowledge of photography, videography, editing, scripting, etc. a plus
Fluency in a second language is a plus
Company
University of Central Oklahoma
University of Central Oklahoma is a school in Edmond.
1001-5000 employees
H1B Sponsorship
University of Central Oklahoma has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (6)
2023 (2)
2022 (6)
2021 (6)
2020 (10)
Funding
Current Stage
Late StageTotal Funding
$4.98MKey Investors
U.S. Department of Education
2024-10-28Grant· $4.98M
Leadership Team
Leigha Pemberton
Assistant Director, Partnerships and Events
Michelle Morgan
Executive Assistant III to VP Finance & Ops - CFO
Recent News
The Journal Record
2025-12-18
2025-12-04
The Journal Record
2025-11-26
Company data provided by crunchbase