Crisis24 · 5 months ago
Marketing Automation Manager
Annapolis, MD, USA
Full-time
Onsite
Mid Level
4+ years expCrisis24, a GardaWorld company, is a leading integrated risk management and crisis response firm. They are seeking a data-driven and detail-oriented Marketing Automation Manager to support marketing automation programs, email marketing initiatives, and maintain data integrity across systems to drive business revenue.
Information TechnologyNetwork SecuritySecurityService Industry
Responsibilities
Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions
Manage email lists, segmentation, testing, and email performance tracking
Optimize email deliverability, open/click rates, and compliance with privacy laws
Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack
Assist with lead scoring, segmentation, and lifecycle tracking
Assist with ensuring accurate lead routing and integration with CRM systems
Help maintain campaign tracking and UTM frameworks
Assist with marketing attribution and campaign performance reporting
Support marketing data cleanup, uploads, and process documentation
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent experience
4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role
Strong marketing automation and email marketing skills with attention to detail and deadlines
Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce
Deep knowledge of email best practices, personalization strategies, and data compliance standards
Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks
Experience working in cross-functional environments and collaborating with remote teams
Proficiency in Microsoft Office, project management tools, and HTML/CSS for email templates is a plus
Company
Crisis24
Crisis24 is an integrated security risk management company.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-07-17Acquired
Leadership Team
Thomas Lee
Chief Technology Officer
Mark Niblett
Senior Vice President - Global Operations & Chief Security Officer
Recent News
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