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The Krusteaz Company · 2 months ago

Sr. Manager, Brand Experience

Tukwila, WA

Full-time

Hybrid

Mid, Senior Level

$129K/yr - $213K/yr

7+ years exp

The Krusteaz Company is a people-focused company with a strong entrepreneurial spirit and a commitment to creating extraordinary product experiences. They are seeking a Sr. Manager of Brand Experience to transform their brands and marketing team by developing consumer insights and executing high-impact marketing campaigns.

Food and BeverageFood ProcessingManufacturing

Comp. & Benefits

No H1B

Responsibilities

Identify necessary consumer insights, develop and support the execution of a learning plan with insights, brand, and agency partners

Champion a consumer-centric approach in all brand and integrated marketing initiatives, ensuring that the consumer experience is at the forefront of all decisions

Create a vision for brand digital ecosystem based on consumer and shopper insights. Map the consumer journey and define how we’ll use different touchpoints—content, messaging, and media, influencers, collaborations—to reach and resonate with our audiences; determine optimal investments. Evangelize strategy across the brand and creative teams, agencies, leadership, and the company

Collaborate with brand managers, internal creatives, and agencies to develop, launch, and measure both integrated brand-building and product launch campaigns; oversee everything from strategy to media plans to creative execution and reporting

In partnership with agencies, lead development of owned social media and content strategies that achieve both marketing and business goals; ensure execution delivers on objectives and KPIs. Develop a strategy for leveraging PR as a lever to build our brands

Stay current with digital marketing trends and emerging platforms and articulate how they impact the lives of our audiences. Collaborate with agencies to test, learn, and keep our brands fresh and relevant

Create a process for tracking, measuring, and evaluating the success of brand-building initiatives. Continuously evolve the brand-building business model to demonstrate marketplace, financial, and share growth in the short and long term

Contribute to annual brand plans with data-driven insights and recommendations for activation, communication, and campaigns; help define key metrics and goals

Spearhead the development of key capabilities on the marketing team; align marketing and agency teams' ways of working to maximize creativity and collaboration. Develop, coach, and member one direct report

Qualification

Insight-based strategic frameworksDigital marketing expertiseBrand building experienceLeadership skillsAgency collaborationData-driven decision makingCreative mindsetTeam developmentCommunicationProblem-solving

Required

Proven ability to develop insight-based strategic frameworks that define the consumer journey

Deep expertise in using content and media to build brands

Have a working knowledge of the CPG customer landscape

Excellent visionary, strategic, and courageous leadership skills

Have a creative mindset and be Big Idea focused, can develop these capabilities on our marketing team

Strong creative intuition, proven ability to inspire the best work from internal and external creative teams

Deep experience working with and effectively leading agencies and inter-agency teams

Excel at building relationships, solving problems, and influencing teams - a master collaborator

Comfortable navigating ambiguity and thriving as a change agent; inspire the marketing team and Krusteaz Company leadership to pursue change and growth opportunities

Strong communicator – can turn complex ideas into simple, compelling narratives

Comfortable with analytics and know how to use data to drive decisions, experience building various models (financial, conversion) to demonstrate impact of brand building

Experience leading and developing high-performing teams

Bachelor's degree in marketing, Business Administration, or similar fields is required

7-10+ years relevant strategy, integrated marketing, and leadership experience; proven success developing brand building and product campaigns to achieve growth objectives

The ideal candidate will have led digital marketing or integrated marketing and/or marketing communication at a recognized CPG or retail company

Preferred

MBA in Marketing or related field strongly preferred

Benefits

Comprehensive medical, dental, and vision insurance (starting at $50/month for employee-only coverage on the PPO Plan or starting at $25/month for employee-only coverage on the HDHP)

401(K) matching

4 weeks of paid vacation

10 paid holidays

1 paid personal holiday

Company provided life insurance and disability insurance

Flexible spending account

Healthcare saving account

Voluntary accident insurance

Voluntary critical illness insurance

Tuition reimbursement