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InHealth Systems & Services · 4 months ago

DIGITAL MARKETING ASSISTANT

Atlanta, GA, USA

Full-time

Onsite

Entry Level

$18/hr - $22/hr

2+ years exp

InHealth Systems & Services is seeking a Digital Marketing Assistant to join their marketing team. The role involves managing social media marketing, content creation, SEO monitoring, and PPC advertising, with the opportunity for growth within the company.

ConsultingHealth CareHospitalMedical

Responsibilities

Plan, create, and manage Google Ad campaigns including search, display, and remarketing; optimize ad copy, keywords, targeting, and bidding strategies for maximum ROI

Monitor campaign performance and prepare reports with actionable insights

Conduct A/B testing to improve ad performance and conversion rates

Review Google Analytics to provide meaningful insight into marketing campaigns and suggest strategic improvements based on results

Plan, launch, and manage paid ad campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, X, Pinterest, and others

Develop compelling ad creatives, messaging, and audience targeting strategies

Track, analyze, and report on ad performance, adjusting campaigns to meet KPIs

Collaborate with others to ensure ad campaigns align with brand voice and objectives

Develop and execute SEO strategies to improve organic search rankings and website traffic

Conduct keyword research and optimize on-page elements, including titles, meta descriptions, and content structure

Monitor website performance, analyze data using tools such as Google Analytics and Google Search Console, and recommend improvements

Stay updated on SEO trends, algorithm updates, and industry best practices

Qualification

Google AdvertisingSEOSocial Media AdvertisingAdobe Creative SuiteWordPressAI prompts familiarityPHPHTMLCSSJAVASalesforce LightningCommunication skillsDetail orientedOrganizational skills