Paramount Pictures · 8 hours ago
Senior Manager, Global Marketing Analytics
Los Angeles, CA
Full-time
Onsite
Senior Level
$120K/yr - $145K/yr
6+ years expParamount Pictures is a renowned film studio dedicated to producing and distributing entertainment globally. The Senior Manager of Global Marketing Analytics plays a crucial role in driving data-informed decision-making for marketing strategies, leading advanced analyses and insights that shape campaign execution across various markets.
Film DistributionFilm ProductionMedia and Entertainment
Hiring Manager
Agness Daszykowski
Responsibilities
Own the development and execution of impactful deliverables with data-driven insights that inform strategic decision-making across creative, technical, and business collaborators
Drive complex, high-impact analyses to inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic
Coordinate the design, execution, and analysis of marketing and media experimentation initiatives across U.S. and international markets in collaboration with key partners from across the marketing department
Leverage analytics tools to lead in-depth multi-platform performance deep dives and extract strategic findings from digital creative testing across platforms
Synthesize and present findings from brand lift studies, audience behavior, campaign performance, and regional box office trends to guide marketing strategy
Collaborate closely with creative marketing teams to provide rotation recommendations for digital and TV media, based on campaign data
Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy
Surface insights, compile industry trends, and lead competitive analyses to help develop actionable strategies and tactical decisions
Lead and deliver high-impact ad-hoc reporting, analysis, and research projects to build tactical decisions and long-term planning within the theatrical landscape
Serve as a thought partner to internal collaborators, helping elevate data literacy and develop a culture of insight-led decision-making across the organization
Qualification
Required
6+ years in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking)
Shown ability to lead, develop, and implement analytics and insights projects across U.S. and global markets
Strong background in marketing testing frameworks, campaign efficiency analysis, and performance optimization
Deep knowledge of the TV, streaming, and social media landscape—including both paid and organic metrics
Passion for storytelling through data, and a desire to influence how entertainment reaches and resonates with global audiences
Experience within a major studio, streaming platform, or theatrical marketing agency
Experience leading market research or consumer insights initiatives, particularly within the theatrical space
Deep understanding of MarTech/AdTech platforms and experience interpreting brand lift and campaign efficiency studies
Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
Advanced expertise with data visualization tools (e.g. Tableau, Looker, Google Data Studio, PowerBI)
Bachelor's degree or equivalent experience in Business, Marketing, Communications, Analytics, Economics, Statistics, or a related field
Related coursework, certification(s), and/or shown analytical expertise
Ability to independently identify key questions, lead quantitative analyses, and clearly and concisely present findings to collaborators
Excellent communication skills, with the ability to synthesize complex information for non-technical audiences
Benefits
Medical
Dental
Vision
401(k) plan
Life insurance coverage
Disability benefits
Tuition assistance program
PTO
Company
Paramount Pictures
Feature Film Production and Distribution It is a sub-organization of Paramount.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown1993-03-01Acquired
Leadership Team
Courtney D. Armstrong
Chief Operating Officer
Recent News
2025-12-25
2025-12-24
2025-12-16
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