GlowbackLED · 5 months ago
Digital Marketing & Website Manager (Miami In-Office ONLY)
Miami, FL
Full-time
Onsite
Mid LevelGlowbackLED is a leader in LED manufacturing, seeking an experienced and data-driven Digital Marketing & Website Manager to lead their digital presence. The role involves managing digital marketing initiatives, optimizing online platforms, and leveraging data to drive brand growth and customer acquisition.
Design
Responsibilities
Oversee the management and maintenance of the company's website, ensuring all content is current, accurate, and aligned with brand standards
Optimize website content and structure for search engine optimization (SEO) to improve organic traffic and visibility in both traditional and AI-driven search queries
Monitor website performance using analytics tools, providing regular reports and actionable insights to improve user experience and conversion rates
Develop, execute, and manage comprehensive digital marketing campaigns across various channels, including email marketing, social media, and paid advertising
Create and produce high-quality, engaging content for all digital platforms, focusing on lead generation and customer engagement
Utilize AI tools to optimize content creation, personalize marketing efforts, and enhance campaign effectiveness
Establish and track key performance indicators (KPIs) for all digital marketing activities
Analyze campaign results and website data to identify trends, measure ROI, and inform future strategies
Prepare and present regular performance reports to leadership, providing data-backed recommendations for continuous improvement
Qualification
Required
Proven experience in a digital marketing role, with a strong portfolio showcasing successful website management, content creation, and campaign execution
Demonstrated expertise in SEO best practices, Google Ads, social media marketing, and email marketing
Proficiency with content management systems (e.g., WordPress) and web analytics platforms (e.g., Google Analytics, Semrush)
Experience with AI-powered marketing and creative production tools
Exceptional analytical skills with the ability to translate data into strategic insights
Strong verbal and written communication skills, with an emphasis on creating persuasive marketing copy
Preferred
Bachelor's degree in Marketing, Communications, or a related field is preferred
Company
GlowbackLED
GlowbackLED® is a strategic design-minded manufacturer of customized LED lighting systems for decorative, residential, and commercial lighting needs.
Founded in 1996
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase