Publicis Communications · 4 months ago
Group Vice President, Performance Strategy (Financial Services)
Miami, Florida
Full-time
Hybrid
Director/Executive
$176K/yr - $289K/yr
15+ years expPublicis Communications, through Razorfish, is a leader in the marketing industry with a focus on digital expertise. They are seeking a Group Vice President, Performance Strategy to define and orchestrate audience-first strategies that drive business growth for a financial services client, while leading a high-impact strategy team and ensuring strategic alignment with senior stakeholders.
Marketing & Advertising
Responsibilities
Define the Performance Strategy Vision
Set the strategic agenda for driving member acquisition, onboarding, and member deepening across the client’s portfolio
Establish an audience-first approach that aligns media, creative, and experience around member needs and business goals
Translate business priorities into integrated, outcome-driven roadmaps
Build & Lead a High-Impact Strategy Team
Lead and scale a team of strategists, journey planners, and audience experts
Cultivate a team culture that values agility, accountability, innovation, and performance excellence
Set strategic direction and performance expectations across all client engagements
Data, Audience, & Activation Strategy
Guide the use of first-, second-, third-, and zero-party data to develop advanced segmentation and targeting strategies
Ensure audience insights power personalized journeys and scalable content activation across paid and owned channels
Collaborate on development of addressable media strategies to drive efficient reach, relevance, and conversion
Bridge Media, Creative & Experience
Ensure seamless collaboration between media, creative, and experience teams through a unified audience strategy and measurement framework
Provide strategic guidance that informs creative development, content strategy, and journey design—grounded in member insights
Partner with creative leads to bring intelligent content strategies to life across the member lifecycle
Enable Optimization, Personalization & Technology Integration
Direct the application of MarTech and AdTech platforms (Adobe, Pega, Live Ramp, Optimizely) to enable real-time targeting, personalization, and optimization
Oversee development of test-and-learn programs and performance measurement frameworks across all channels
Ensure strategies are operationalized with full visibility into ROI, CLV, and incremental impact
Influence Executive Stakeholders
Serve as a strategic partner and thought leader to client’s senior leadership across marketing, digital, and product organizations
Build trust and alignment through strategic clarity, compelling storytelling, and demonstrated business results
Represent the agency’s performance vision in high-stakes executive forums
Qualification
Required
15+ years of experience leading performance, growth, or lifecycle strategy—with at least 7+ years in financial services, including banking, insurance, fintech organizations
Proven track record of designing and leading acquisition, onboarding, and cross-sell strategies that drive measurable business outcomes
Deep knowledge of financial services marketing, compliance requirements, and customer behavior across product lines
Strong command of audience segmentation, data activation, and omnichannel personalization
Demonstrated ability to build and lead high-performing strategy teams across media, creative, CRM, and experience disciplines
Fluency in performance measurement, KPI frameworks, and test-and-learn methodologies; ability to connect marketing performance to ROI and CLV
Experience integrating and leveraging MarTech and AdTech platforms—including Adobe Experience Cloud, Pega, Optimizely, Live Ramp—to enable scalable, personalized strategies
Exceptional communicator with a track record of influencing and partnering with senior executives and C-suite leaders
A strong balance of analytical thinking and creative intuition, with the ability to translate complexity into clarity and action
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Publicis Communications
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry.
Founded in 1926Paris, FR
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Steve Shames
Chief Marketing Officer, Publicis Creative Group
Ted Thompson
Executive Client Partner
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