Rippling · 2 hours ago
Director, Global Paid Social & Programmatic Marketing
New York, NY
Full-time
Hybrid
Director/Executive
$171K/yr - $299K/yr
8+ years expRippling is a company that provides a unified platform for managing HR, IT, and Finance. The role involves leading the paid social and programmatic marketing efforts, building a high-performing team, and developing strategies to drive customer acquisition and revenue generation across multiple digital channels.
EmploymentHuman Resources
Responsibilities
Develop the worldwide, multi-channel strategy for building awareness among highly targeted audiences, nurturing them to consideration, and driving conversion. You’ll own the customer acquisition strategy for paid social and programmatic channels
Manage 8-figure annual budgets efficiently, hitting or exceeding targets and continuously optimizing channel and campaign allocations to maximize revenue
You’ll build an experimentation engine within your team that fuels scale and efficiency gains; you’ll optimize via test and learn
Establish the structure and processes to operate a centralized worldwide paid advertising team with stakeholders across geographies and product lines
Own our current channels and develop strategies for launching new ones to maximize our ability to effectively market the suite of Rippling products
Build, mentor, and manage a high caliber team of paid marketers that can consistently meet or exceed their (ambitious) targets
Collaborate cross-functionally to build and iterate on campaigns. Partner closely with growth stakeholders to share learnings, brainstorm, and report out on results
Partner with analytics to create a measurement ecosystem that allows us to track leading indicators and KPIs throughout the entire funnel and maximize our ROI
Although this is a senior leadership role, like every leader at Rippling (including Parker), you’ll pick up IC initiatives to maximize your team’s impact. You’re not afraid to roll up your sleeves and do things yourself; in fact, you relish the opportunity to go to ground zero of execution, knowing it makes you a better coach and cross-functional partner
Qualification
Required
8+ years of experience, with at least 5 in performance marketing
3+ years managing a team of > 3 marketers
End-to-end ownership. You execute flawlessly (directly & via others) and take your projects across the finish line. You own mistakes and learn from them
Proven ability to lead & develop high performing teams
You naturally communicate clearly, because you think clearly. You know how to modulate your communications, whether talking to an IC on your team or an executive
Collaboration; you have a track record of delivering outsized results by partnering with others cross-functionally
Strong analytical skills to uncover insights that you incorporate into your team's initiative roadmap
Hands-on-keys DSP and/or social platform expertise; experience across display, native, OLV, CTV, LinkedIn, Meta and/or YouTube required
Agility and speed. You'll constantly try new ideas in this role. When things don't work, you pivot; when they do, you move fast to scale them. You thrive in a fast-paced, dynamic environment with shifting priorities and tight deadlines
Strong technical ability with proven experience working with ad platforms, pixels, and feeds
Confidence analyzing large data sets & using findings to make recommendations, develop, and execute strategies
Deep understanding of measurement and attribution. Experience working with Marketing Mix Modeling (MMM) is a plus
BS/BA or equivalent work experience
Benefits
Competitive salary
Benefits
Equity
Company
Rippling
Rippling is a workforce management platform that unifies HR, IT, and finance operations into a single system.
1001-5000 employees
H1B Sponsorship
Rippling has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (42)
2023 (70)
2022 (81)
2021 (33)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$2.44BKey Investors
CoatueGreenoaksFounders Fund
2025-05-09Series G· $450M
2024-04-22Series F· $200M
2024-04-22Secondary Market· $590M
Leadership Team
Albert Strasheim
Chief Technology Officer
Adil Syed
CFO
Recent News
2025-12-29
Company data provided by crunchbase