NewsBreak · 2 weeks ago
SEM (Search Engine Marketing) Growth Manager
Mountain View, California, United States
Full-time
Onsite
Mid Level
$182K/yr - $220K/yr
3+ years expNewsBreak is the Content Intelligence platform shaping the future content economy with over 40 million monthly active users. They are seeking a SEM Growth Manager to manage and optimize paid search campaigns, leveraging data analysis and keyword strategy to drive traffic and conversions.
Advertising PlatformsArtificial Intelligence (AI)Content CreatorsSearch Engine
Responsibilities
Manage and optimize paid search campaigns on Google Ads, Bing Ads, and other search engines to acquire quality web traffic
Conduct keyword research, grouping, and bidding optimization to improve account structure and campaign performance
Design and execute A/B tests on ad creatives, copy, and landing pages to improve CTR and CVR
Monitor, analyze, and report on SEM metrics (CTR, CVR, CPC, CPA, ROAS) to ensure data-driven decision-making
Collaborate with SEO, content, product, and analytics teams to drive holistic growth strategies
Track user journey and conversion funnel performance with analytics tools (Google Analytics, Adobe Analytics, etc.)
Qualification
Required
Bachelor's degree or higher in Marketing, Business, Statistics, Computer Science, or a related field from a well-recognized institution (top university preferred)
3+ years of experience in SEM or paid search marketing, with proven ability to manage large-scale campaigns
Hands-on experience with Google Ads, Bing Ads, and other major search platforms
Strong analytical and quantitative skills; proficiency in Excel, SQL, or BI tools (e.g., Looker, Tableau, Data Studio)
Excellent communication skills and ability to collaborate cross-functionally
Preferred
Experience running SEM campaigns in international markets, with multi-regional execution knowledge
Familiarity with attribution and analytics tools (Google Analytics, AppsFlyer, Adjust, Branch)
Demonstrated success in improving ROI and reducing acquisition costs in paid search
Understanding of how SEM and SEO work together to drive sustainable growth
Hands-on experience exploring SEM acquisition strategies for AI products
Benefits
Discretionary bonus
Options
Company
NewsBreak
NewsBreak is the leading platform that connects people with the information that truly matters, through technology
51-200 employees
H1B Sponsorship
NewsBreak has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (28)
2024 (6)
2023 (7)
2022 (10)
2021 (18)
2020 (12)
Funding
Current Stage
Growth StageTotal Funding
$147.6MKey Investors
Francisco Partners
2021-01-07Series C· $115M
2019-09-26Series B· $11M
2017-05-11Series B· $7.6M
Leadership Team
Jeff Zheng
Founder & CEO — we are hiring!
Corey Frankel
Strategic Partner Manager
Recent News
Company data provided by crunchbase