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Zeno Group · 4 months ago

Senior Vice President, Paid Media

New York

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$185K/yr - $236K/yr

12+ years exp

Zeno Group is a fiercely independent, global integrated communications agency seeking a dynamic Senior Vice President of Paid Media. This role involves leading the development and execution of innovative paid media strategies, mentoring teams, and driving the agency's paid media evolution while collaborating with cross-functional teams.

Brand MarketingPublic RelationsService Industry

Responsibilities

Lead the development of integrated media strategies to support full-funnel client objectives across brand storytelling, lead generation, and performance marketing

Serve as a visionary thought leader, contributing unique POVs on the evolving digital and social media landscape, platform innovation, and the convergence of earned, owned, and paid

Identify and advise on emerging AI implications, automation tools, and future-forward opportunities to enhance paid media programs

Shape and implement testing frameworks to uncover white space opportunities, guide investment decisions, and build media plans grounded in insights and innovation

Serve as a senior media advisor in new business pitches and client growth opportunities

Lead and inspire the New York-based paid media team, developing talent equipped for the next evolution of paid

Mentor, coach, and grow junior and mid-level talent with a hands-on leadership approach

Cultivate a high-performing, collaborative team culture that prizes curiosity, creativity, accountability, and fun

Oversee team resourcing, staffing, workflow, and hiring, ensuring balance and long-term capability growth

Actively partner with cross-functional teams in analytics, strategy, influencer, creative, and earned media to deliver cohesive, data-informed campaigns

Participate in the Global Paid Media Center of Excellence (COE) and collaborate with other regional leaders to evolve Zeno’s media practice at a network level

Champion integration of media intelligence into client narratives, ensuring media insights are central to overall communications strategy

Own the scoping, pricing, and delivery oversight of all paid media scopes within the New York office

Oversee campaign pacing, optimization, performance tracking, and data interpretation, ensuring programs deliver business impact

Manage forecasting, budgeting, and operational planning for the paid media discipline

Qualification

Paid media strategyPaid socialProgrammatic displaySearch Engine Marketing (SEM)Meta advertisingGoogle AdsTikTok advertisingLinkedIn advertisingPerformance metricsTeam leadershipClient counselCuriosityProject managementCollaborationAttention to detailCreativity

Required

12+ years of experience in paid media, with deep focus in paid social, programmatic, and SEM

5+ years of experience leading and growing high-performing teams

Proven experience in platform tools including Meta, Google Ads, TikTok, and LinkedIn (Pinterest, Snapchat and all others are a plus)

History working in Prisma strongly preferred

Knowledge of research tools like Resonate

Collaborative mindset with proven success in integrated agency environments; experience working closely with other subject matter experts, especially social strategy & analytics teams (Comms/PR team interaction a plus)

Strong understand of performance metrics, media optimizations and ability to spot trends while translating to non-media fluent audiences

History of success in high-stakes client counsel and tough Q&A conversations

Strong attention to detail and project management capabilities; ability to thrive and perform in a fast-paced climate

Preferred

Experience in SEO and using SEO tools

Experience with healthcare, consumer, or eCommerce clients is a plus

Prior POVs or published thought leadership on the future of digital/paid media

Experience shaping media offerings with AI tools or automation frameworks

Benefits

Medical, dental and vision insurance with prescription plans

Short and long-term disability

Be Kind to Your Mind program

Paid subscription to Headspace

Access to mental health providers and other services through a best-in-class employee assistance program

Generous vacation, paid holidays and self-care time

401(k) plan

Pretax flexible spending accounts

Tuition assistance

Life insurance

Free access to a certified financial coach

ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy

Company

Zeno Group

Glassdoor3.4

Zeno Group, a PR and communications company, offers services including reputation management, corporate communications and brand marketing. It is a sub-organization of DJE Holdings.

Founded in 1998

Chicago, Illinois, USA

501-1000 employees