Fooda · 4 months ago
Vice President of Product and Consumer Experience
Chicago, IL
Full-time
Hybrid
Director/Executive
$200K/yr - $300K/yr
10+ years expFooda is a rapidly growing company that pioneered the concept of rotating popup restaurants inside offices. They are seeking a Vice President of Product and Consumer Experience who will own Product Management and Consumer Marketing, drive AI-driven innovation, and collaborate with various teams to enhance product offerings and consumer engagement.
ConsumerConsumer SoftwareEnterprise SoftwareFood and BeverageRestaurants
Responsibilities
Define and manage the product roadmap covering core features and AI-embedded/AI-powered capabilities with clear metrics such as revenue growth and user engagement
Drive an AI vision identifying high-ROI use cases, embedding ML models and generative AI into consumer-facing features, and deploying AI tooling that shortens spec-to-release cycles across Product, Engineering, and QA
Align roadmap priorities with business objectives and market trends through close collaboration with Engineering, InfoSec, Compliance, Data Science, B2B Marketing and the executive team
Work with engineering to develop products based on data insights that drive measurable results
Lead build vs. buy evaluations (in‑house, partnership, or M&A) and steer post‑acquisition “integrate vs. stand‑alone” decisions and execution
Join key Client QBRs and Vendor Councils; translate field insights into roadmap bets that unlock upsell revenue and partner performance
Own, develop and execute consumer marketing strategy (acquisition, retention, loyalty and growth) while collaborating with the B2B Marketing leader for cross-channel cohesion
Ensure full alignment of consumer marketing and product roadmaps (both technology and in-person experience)
Own Consumer Satisfaction & Marketing KPIs and budget; apply analytics to optimize spend and performance
Build the consumer-marketing function: hire, mentor, and scale a data-driven team (growth, lifecycle, creative) that works hand-in-glove with Product
Run a test-and-learn engine, designing experiments, analyzing results, and iterating rapidly, using modern analytics and Data Science models to personalize outreach and offers
Work with the leader of Data Science to embed DS models (pricing, personalization, forecasting) into product features while keeping DS an independent “truth‑teller” for enterprise KPIs
Improve segmentation, pricing, and targeting to enhance consumer insights and outcomes
Collaborate with Sales, and Operations to drive product-led growth and innovation
Work with other senior leaders to establish decision-making frameworks and clear accountability for strategic initiatives
Represent consumer needs to inform executive-level strategic decisions
Qualification
Required
10+ years in product leadership, including scaling a marketplace from <$100 M to $1B+ revenue, or steering an already $1B+ business
Proven record of cross‑functional partnership with Engineering, Data Science, InfoSec, Compliance, and B2B/B2C Marketing in a growth-oriented environment
Ability to align product development with marketing efforts to achieve measurable growth outcomes
Demonstrated success running build‑vs‑buy playbooks and post‑merger/acquisition product integration
Expert in ROI modeling and first‑principles thinking; comfortable defending investments in board settings
Track record of hiring product talent including AI and consumer‑marketing into lean teams, then scaling responsibly
Hands-on experience guiding PCI, SOC 2, SOX, or comparable audits through product releases
Proven experience in building, operating and scaling marketplaces, consumer platforms, or digital businesses is required
Strong communication, collaboration, and leadership skills with the ability to operate effectively at the executive level
Benefits
Comprehensive health, dental and vision plans
401k retirement plan with company match
Paid maternity and parental leave benefits
Flexible spending accounts
Company-issued laptop
Daily subsidized lunch program (ours!)
Company
Fooda
Fooda is a food technology platform that connects restaurants to people while at work.
501-1000 employees
H1B Sponsorship
Fooda has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2022 (2)
Funding
Current Stage
Late StageTotal Funding
$45.26MKey Investors
Valor Equity PartnersLightbank
2025-08-14Series Unknown· $1.28M
2023-11-15Series C· $7.75M
2020-01-31Series Unknown
Leadership Team
Orazio Buzza
Founder & CEO
Recent News
500 global
2026-01-07
500 global
2026-01-07
2025-10-22
Company data provided by crunchbase