Sony Music Entertainment · 6 hours ago
Manager, Audience Development & Digital Ads - Epic
New York, NY
Full-time
Onsite
Entry, Mid Level
$69K/yr - $80K/yr
1+ years expSony Music Entertainment is a leading company in the music industry, known for its innovative approach to supporting artists and engaging audiences. The Audience Development & Digital Ads Manager will drive digital marketing strategies, manage advertising campaigns, and enhance fan engagement for Epic Records' artists.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Plan, execute, and optimize global digital media campaigns on both priority releases and key opportunities
Develop and implement strategies to acquire and engage fans, building and strengthening artist audiences in creative and innovative ways
Design and manage strategic email and SMS marketing campaigns on priority artists; employing audience segmentation, testing, and targeting to drive efficient results and wider best practices
Create and maintain comprehensive reports on campaign performance for senior management, as well as internal and artist teams, providing actionable insights and recommendations based on data clearly and concisely
Manage the billing and invoice fulfillment processes for digital advertising partners, ensuring accuracy and timely completion
Qualification
Required
Proven experience planning, executing, and optimizing TikTok, Meta & Google advertising (TikTok, Meta & Google Ads Manager) campaigns – must have 1-2 years prior e-comm/D2C paid digital advertising experience (Shopify, Salesforce, pixel implementation); bonus if in a creative or entertainment field (music, sports, fashion, TV)
Hands-on experience building and engaging audiences through SMS, email marketing etc
Strong analytical skills and the ability to synthesize data into actionable insights
Detail-oriented individual with strong organizational and communication skills (written & verbal) with both internal and external parties
Music fan with a passion for innovation, digital strategy, and an ability to apply relevant technology and trends to music marketing
Benefits
Medical, dental, vision, life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption, surrogacy, tuition, and student loans
Time off for a winter recess
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
Digital Music News
2025-12-21
Business – Billboard
2025-12-15
Company data provided by crunchbase