Ethos · 4 months ago
Senior Paid Social Creative Strategist
United States
Full-time
Remote
Mid, Senior Level
$114K/yr - $203K/yr
5+ years expEthos is a company focused on simplifying the life insurance process for families using technology and data science. They are seeking a Senior Paid Social Creative Strategist to lead their paid social advertising efforts, translating consumer insights into effective ad creative and collaborating with media buying teams to drive business results.
FinanceFinancial ServicesFinTechInsuranceInsurTechLife Insurance
Responsibilities
Shape the roadmap and build a robust pipeline of performance creative for paid social advertising across platforms including Instagram, Facebook, TikTok, and X
Stay on top of trends and competitor strategies, identifying the next breakout format or platform to gain a competitive edge
Conduct deep consumer research to understand audience pain points and motivations, translating those insights into powerful ad messaging and value propositions
Review all creative assets (copy and design) for message clarity, strategic alignment, and adherence to direct response best practices
Provide clear, actionable feedback to the creative team to ensure assets are optimized for performance on each platform
Collaborate closely with media buying and growth teams to analyze ad performance data and identify opportunities for creative testing and iteration
Be detail-oriented and capable of meeting tight deadlines in a fast-paced environment
Qualification
Required
5-10 years of experience as a Paid Social Creative Strategist or in a similar performance creative role, with a strong focus on direct-to-consumer (DTC) brands
Proven experience working for brands with non-physical products, such as in the fintech space
Deep knowledge of direct response (DR) best practices and a track record of creating high-performing ad creative
A strong portfolio demonstrating a strategic approach to paid social advertising and a keen understanding of what drives conversions
An innate curiosity for social media trends and a proactive approach to sourcing competitive inspiration
Exceptional communication skills with the ability to articulate strategic rationale and provide constructive feedback to a creative team
Proficiency in leveraging performance data to inform and optimize creative decisions
Company
Ethos
Ethos makes getting life insurance instant and easy.
501-1000 employees
H1B Sponsorship
Ethos has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (11)
2023 (8)
2022 (27)
2021 (17)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
$413.96MKey Investors
SoftBank Vision FundGeneral CatalystGoogle Ventures
2022-01-24Series D· $7.46M
2021-07-21Series D· $100M
2021-05-11Series D· $200M
Leadership Team
Peter Colis
CEO and Co-founder
Vipul Sharma
Chief Technology Officer
Recent News
SV Angel
2025-11-28
Ethos Technologies Inc
2025-08-13
2025-07-31
Company data provided by crunchbase