Perlick · 5 months ago
Regional Sales Manager - Northeast Region
Milwaukee, WI, USA
Full-time
Onsite
Senior Level
$145K/yr - $175K/yr
7+ years expPerlick is a company dedicated to delivering the Total Perlick Experience in the bar industry. The Regional Sales Manager is responsible for managing all sales activities in the Northeast region, building relationships with strategic customers, and ensuring sales goals are met through effective partnership management.
Manufacturing
Responsibilities
Ensures execution of developed strategies, sales plans, marketing programs, and all related activities are in accordance with overall sales objectives that maximizes sales volume and profitability
Manage sales reps and distributors in the assigned region:
Establishes annual sales plan with each partner with measurable sales goals, sales funnel targets and new product sales targets
Assist partners to develop and implement engagement plans and programs with key target customer targets to maximize wallet share of opportunities
Develop list of target accounts in cooperation with partners and plans to penetrate
Ensure that sales partner is adequately trained on Perlick’s products and applications and that Perlick is getting mind share
In cooperation with partners, ensure that the sales pipeline is being constantly built to ensure sales targets will be met
Work with partners to forecast bookings on a monthly basis as part of the monthly forecast process
Establish monthly cadence to review partner performance and develop and implement countermeasures when targets are not being met
Evaluate partners in region on a regular basis and decide when changes need to be made to optimize the revenue from the region
Manage dealers in assigned region:
Hold dealers accountable to purchase Perlick products over competitor’s products when Perlick is a member of their buying group
Uncover which dealers are purchasing competitive equipment (and how much) and develop an action plan to win that business
Thoroughly document dealer information and events relating to that dealer in the CRM system
Work with the Sales leadership to develop and administer special programs with dealers to incentivize them to purchase Perlick products
Review our project pipeline report and follow up on upcoming opportunities
Assist accounting with A/R issues
Manage Strategic Hospitality, Chain, and National Accounts in assigned region:
Be familiar with the key hospitality and chain accounts that are headquartered in assigned territory
Work with the Sales Leadership to develop and administer special programs with large customers to incentivize them to purchase/specify Perlick products
Act as the face of Perlick with key customers as assigned. Establish relationships with key players in the targeted customers’ organization as assigned
Influence Consultants, Designers, Architects and Specifiers in assigned region:
Manage relationships to pull projects through dealers
Regional responsibility to identify key partners with the goal of establishing Perlick as their primary spec for all products in the line
Act as Perlick’s liaison with FCSI to enhance Perlick’s brand in the commercial consultant community
Choose key consultants each year and focus on creating a strong relationship or strengthening our current relationship
Track and report on volume of partner specifications
Work with marketing to maintain consultant contact database
Work with marketing to send consultants e-blasts on a quarterly basis
Other duties as assigned
Qualification
Required
Bachelor's degree in business, marketing or related field
Minimum of 7 years with clear career progression sales and key account responsibility
Must be located in the Northeast Region of the US - ideal locations include: MA, NJ, NY, NC, and Washington D.C
At least 10 years of experience in sales
B2B and food service equipment experience required
Requires travel approximately 40-50% of time across the U.S
Familiarity working with and influencing partners is requirement
Strong written and verbal communication skills
Computer proficiency in MS Office suite
Excellent organizational and task prioritization skills
Serves as a product expert. Understands and can effectively articulate product features, function, benefits, and competitive advantage of our product line to potential customers
Familiar sales processes and consultative selling skills and able to develop a blue sheet for large opportunities
Ability to develop and grow strategic customers in the hospitality and chain segments
Familiarity with sales opportunity management program such as Salesforce
Ability to develop a business case to pursue large opportunities
Ability to forecast revenue from a region on a monthly, quarterly, and annual basis to inform manufacturing capacity planning
Preferred
B2C, home appliance and two (2) step distribution strongly preferred
Experience managing projects in a heavy construction environment. Ideally related to the quotation, installation, and start-up of food service equipment is strongly preferred
Company
Perlick
Perlick is a manufacturer of bar and beverage equipment and luxury home refrigeration.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Larry Molinari
co-CEO
Tracy Pearson
President & CEO
Recent News
2025-06-17
Business Journals
2023-03-31
Company data provided by crunchbase