Black Box · 1 day ago
Senior Marketing Manager – Global Data Centers
Black Box is seeking a dynamic Senior Marketing Manager to lead strategic marketing initiatives for their Global Data Center business. This role is central to driving focused engagement and brand visibility across various clients, while collaborating closely with Sales and Solutions Engineering to elevate Black Box’s presence in the global data center space.
Communications InfrastructureTelecommunications
Responsibilities
Develop and execute a comprehensive marketing plan tailored to data center buyer personas and market dynamics
Leverage ABM marketing tactics to help sales uncover new opportunities and support long-cycle enterprise sales
Build integrated, multi-channel campaigns (digital, email, events, content syndication) to influence decision-makers across target accounts and drive engagement through the buyer journey
Lead our presence at select Data center industry events, including booth design, content planning, speaking engagements, and follow-up strategy
Support roadshows, roundtables, and partner events to increase touchpoints and pipeline influence
Partner with the content team to shape compelling, insight-driven messaging and assets that speak to data center decision-makers
Identify content needs and deliver assets such as case studies, blogs, whitepapers, or presentations
Develop and maintain collateral, battlecards, and pitch decks that equip sales teams with tools to engage technical and executive stakeholders
Work closely with sales subject matter experts on content creation
Track and report on key KPIs including campaign ROI
Continuously optimize programs based on performance data and market feedback
Own the data center marketing budget and allocate spend strategically across tactics and audiences to drive measurable outcomes
Qualification
Required
7+ years in B2B marketing, with at least 3 years focused on data center, IT infrastructure, or enterprise technology marketing
Experience working with hyperscalers or large technology partners is a plus
Proven success in creating and scaling global or regional ABM campaigns using tools, LinkedIn, and Salesforce
Experience in building sales-aligned campaigns that drive pipeline and revenue
Experience planning and executing industry events and executive roundtables; strong attention to event logistics and brand execution
Skilled in working across cross-functional teams, including sales, technical, and executive stakeholders, to ensure alignment and successful campaign delivery
Strong written and verbal communication skills
Bachelor's degree in Marketing, Communications, or a related field; MBA a plus
Company
Black Box
Black Box is a global leader in digital infrastructure solutions, delivering network and system integration, managed services, and technology products to Fortune 100 and top global enterprises.
Funding
Current Stage
Late StageTotal Funding
unknown2000-06-26Acquired
Recent News
Columbus Business First
2023-10-27
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