Demo Strategy & Effectiveness Manager jobs in United States
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Figma · 2 days ago

Demo Strategy & Effectiveness Manager

Figma is a company on a mission to make design accessible to all. They are seeking a Demo Strategy & Effectiveness Manager to own the strategy for product demos, designing engaging experiences that showcase the platform's business value and address customer pain points.

CollaborationDeveloper ToolsProduct DesignSoftwareWeb Apps
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Comp. & Benefits
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H1B Sponsor Likelynote

Responsibilities

Design demo experiences by developing engaging scripts and flows for all Figma products, tailoring them to both executives and end users
Showcase business value through best-practice executive demos that tie Figma’s capabilities to solving real customer challenges and delivering measurable outcomes
Enable end users by crafting practitioner-focused demos for common use cases (e.g., Product Managers creating prototypes in Figma Make), making it easy for anyone to envision Figma in their workflow
Stay up-to-date by collaborating with Product Managers to understand and incorporate new features into demo scripts, ensuring demos are always current and relevant
Lead enablement sessions by delivering live and recorded demo sessions for Account Executives (AEs) and Solutions Consultants, helping them master new demo flows
Train and scale by building training resources and best-practice assets so the field team can confidently demo the latest product capabilities
Maintain the demo environment by organizing and standardizing assets to ensure consistency, reliability, and excellence across all demos
Partner cross-functionally by working closely with the Advocate and Brand teams to ensure our demos and assets set the bar for the industry and inspire our customers

Qualification

Demo creationSaaS experienceSales enablementTraining deliveryStorytellingCross-functional collaborationOrganizationEmpathyFigma familiarityCreativityCommunication skills

Required

Experience creating compelling demos or enablement programs for SaaS or design-focused products
A passion for storytelling and the ability to translate technical capabilities into business value
Strong collaboration and communication skills, with a knack for working cross-functionally with product, sales, and marketing teams
A track record of designing and standardizing demo environments or sales enablement assets
The ability to lead engaging training sessions, both live and recorded, for a variety of audiences
Deep empathy for both customers and field teams—understanding what makes a demo memorable and actionable

Preferred

Familiarity with Figma (bonus points for hands-on experience as a user or evangelist!)
Creativity, organization, and a bias for action

Benefits

Health, dental & vision
Retirement with company contribution
Parental leave & reproductive or family planning support
Mental health & wellness benefits
Generous PTO
Company recharge days
A learning & development stipend
A work from home stipend
Cell phone reimbursement
Sales incentive pay for most sales roles
An annual bonus plan for eligible non-sales roles

Company

Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform.

H1B Sponsorship

Figma has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (27)
2023 (32)
2022 (35)
2021 (16)
2020 (6)

Funding

Current Stage
Public Company
Total Funding
$1.45B
Key Investors
Durable Capital PartnersAndreessen HorowitzSequoia Capital
2025-12-08Post Ipo Equity
2025-07-31IPO
2024-07-17Secondary Market· $700M

Leadership Team

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Dylan Field
CEO & Co-founder
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Evan Wallace
Co-Founder
Company data provided by crunchbase