BFT International · 4 months ago
Community Engagement & Marketing Coordinator
Las Vegas, NV
Full-time
Onsite
Entry Level
1+ years expBFT International is a rapidly growing fitness brand seeking a high-energy and creative Community Engagement & Marketing Coordinator to enhance member experiences and elevate the brand's presence in the community. This role involves executing local events, community partnerships, and social media content, while requiring travel to various studio locations to support marketing initiatives.
FitnessHealth CareTrainingWellness
Responsibilities
Plan and execute weekly in-studio events to build hype, increase retention, and celebrate BFT members
Coordinate milestone celebrations (e.g., 100 classes, transformation achievements) with social media shout-outs and in-studio perks
Launch 'Member of the Month' features with custom swag, class credits, or free InBody scans
Organize surprise giveaways during peak class hours (water bottles, cooling towels, or branded gear)
Spearhead presale outreach initiatives by building relationships with nearby apartments, local businesses, and fitness influencers
Host pop-up workouts or recovery sessions at parks, apartment complexes, and corporate campuses to generate leads and collect contact info
Build B2B referral partnerships with local coffee shops, wellness centers, and chiropractors to drive inbound traffic
Develop corporate wellness relationships with local businesses to offer exclusive BFT rates, workplace fitness challenges, or branded pop-up workouts
Coordinate with HR teams to offer in-office demos or lunch-and-learn sessions about the benefits of BFT's functional training model
Establish exclusive BFT member discounts with local wellness brands
Own local social media content: plan and post daily stories, reels, and highlights of classes, trainers, member wins, and local events
Collaborate with coaches to feature movement breakdowns, training tips, or Q&A sessions with Head Trainers
Run social contests to boost engagement and member referrals (e.g., 'Tag a workout buddy' or 'Show your post-class sweat face')
Plan and host quarterly themed workouts (e.g., 'Sweat Crawl,' 'Summer Shred Kickoff,' or 'BFT Friendsgiving')
Coordinate open house weekends or 'Bring a Friend Free' weeks to encourage trial and conversion
Support opening-week and anniversary events with DJs, giveaways, photo ops, and pop-up vendor booths
Partner with the Sales Team to drive lead acquisition through referral programs, digital campaigns, and community event sign-ups
Track local marketing KPIs and assist in updating CRM entries from pop-ups, events, and social media leads
Collect and share feedback from prospects and members to improve overall event effectiveness and studio outreach
Qualification
Required
Experience: 1-2 years in community outreach, events, marketing, or fitness studio sales
Previous experience with boutique fitness brands is a major plus
Excellent interpersonal, communication, and relationship-building abilities
Social media savvy—especially Instagram and TikTok
Strong planning, organization, and time management
Self-starter who thrives in an independent, fast-paced environment
Outgoing, high-energy, and passionate about health and fitness
Company
BFT International
Different. Better. The hottest new global fitness community.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2021-10-13Acquired
Leadership Team
Cameron Falloon
Founder and Joint CEO
Recent News
Morningstar.com
2025-07-22
Business Journals
2022-11-23
Company data provided by crunchbase