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Ketone-IQ · 4 months ago

Growth Manager, TikTok/Affiliates

Los Angeles, CA

Full-time

Onsite

Mid, Senior Level

5+ years exp

Ketone-IQ is revolutionizing the way the world thinks about energy and is seeking a Growth Manager for TikTok and Affiliates to drive their acquisition channels. This role will involve owning the strategic roadmap and execution of TikTok Shops and an affiliate program, focusing on revenue targets and community building.

Dietary SupplementsHealth CareNutrition

Responsibilities

Own and scale TikTok Shops into a high-ROI acquisition channel

Run Spark Ads and paid media strategies in tandem with Shop growth

Oversee end-to-end creator seeding, UGC testing, and content pipeline optimization

Scale Ketone-IQ’s homegrown affiliate program into a 7-digit revenue channel

Architect tiered affiliate systems (commission-only and hybrid cash + commission)

Build and activate affiliate communities (Discord, Whop-style groups, live activations)

Design fraud-resistant and compliant processes for onboarding, payouts, and performance tracking

Lead Discord and community-driven growth tactics to scale affiliates and foster loyalty

Run affiliate-centric events and activations to boost engagement and drive incremental GMV

Architect and optimize CRM, attribution, and reporting systems for affiliates and TikTok

Ensure accurate performance tracking across GMV, CAC, ROAS, and incrementality metrics

Create SOPs for affiliate lifecycle management: onboarding, retention, reactivation

Manage agencies, contractors, and internal associates to execute at scale

Collaborate cross-functionally with creative (briefs, hooks, content testing), finance (payouts, P&L), and ops (inventory, fulfillment)

Qualification

Growth marketingAffiliate program managementTikTok paid mediaCommunity buildingCRM systemsProcess optimizationTeam management

Required

5+ years in growth, performance marketing, or affiliate/TikTok program management

Proven success scaling TikTok Shops or affiliate programs to $1M+ annual revenue

Expertise in affiliate systems design, tiering structures, and fraud-resistant processes

Strong command of TikTok paid media (Spark Ads, UGC testing, live selling)

Track record of building and managing affiliate communities (Discord, Whop, events)

Operator mindset: systems/process fluency (CRMs, dashboards, attribution)

Experience managing agencies, contractors, and internal teams

Preferred

LA-based preferred; remote considered for exceptional candidates

Company

Ketone-IQ

Ketone-IQ is an energy science company redefining what's possible.

Founded in 2014

San Francisco, California, USA

11-50 employees

http://www.hvmn.com

Funding

Current Stage

Early Stage

Total Funding

$8.22M

Key Investors

Andreessen Horowitz

2020-11-27Series Unknown· $5.62M

2017-03-15Seed

2015-12-05Seed· $2.6M

Leadership Team

Michael Brandt

CEO & Co-Founder

Geoffrey Woo

Chairman & Co-founder

Recent News

PR Newswire

Brain Health Supplements Market Size to Reach a Valuation of US$ 20.01 Billion by 2031, Driven by Increasing Mental Health Awareness | The Insight Partners

2025-02-25

Health Via Modern Nutrition (HVMN) on LinkedIn: #founderled

2024-05-20

GlobeNewswire

Biohacking Market Size Worth USD 126.48 Billion in 2032 ...

2024-01-29

Company data provided by crunchbase