Athena · 5 months ago
Growth Manager, Website Optimization
United States
Full-time
Remote
Mid, Senior Level
6+ years expAthena is redefining how ambitious people scale their impact by empowering founders, investors, and executives through a combination of executive assistants and software. They are seeking a Growth Manager focused on conversion optimization for the website, responsible for driving conversion rates from site visits to closed deals through various strategies including A/B testing and collaboration with cross-functional teams.
Career PlanningConsultingPersonal DevelopmentRecruiting
Responsibilities
Own the strategy and execution of conversion rate optimization across the website, from initial site visit to closed won deal
Collaborate with our designers and developers to build and test high-converting landing pages using Webflow and Figma. Continuously refine layouts, copy, CTAs, and visual elements to maximize engagement
Launch and manage A/B and multivariate tests across web journeys. Use a hypothesis-driven approach to validate ideas and drive measurable lifts in conversion rates
Use data to identify and prioritize enhancements. Develop journey maps and analyze performance using GA4, heatmaps, session recordings, and funnel data to identify drop-off points and opportunities. Own reporting on test results and experiment impact cross-functionally
Partner with lifecycle marketing to optimize conversion through email flows and nurture sequences. Test form steps, email cadences, and CTA placement to improve lead quality
Build scalable processes and workflows. Work closely with Marketing, Tech, Product teams to ensure seamless test implementation and shared visibility into funnel performance as well as identify and execute cross-functional opportunities for new features to drive growth
Build clear dashboards and documentation to track conversion rates, share learnings, and inform prioritization
Stay up-to-date on digital trends and industry best practices to keep the website high performing, responsive and compliant
Qualification
Required
6+ years in a CRO, web, or digital product role at a high-growth tech company or agency
Proven track record owning conversion initiatives from traffic generation through lead capture and handoff to sales or lifecycle teams
Deep understanding of what drives user behavior, decision-making, and conversion across B2B & B2C funnels
Proficient in designing and executing A/B and multivariate tests with a hypothesis-driven approach to drive funnel improvements
Skilled in tools like Webflow, HubSpot, Figma, and various platforms for building, iterating, and optimizing marketing pages
Strong working knowledge of GA4, heatmap tools, A/B testing tools and funnel analysis frameworks
Able to work seamlessly with designers, developers, and marketers to execute fast, high-quality experiments
Experience improving form UX, multi-step flows, and CTAs to increase conversion without sacrificing lead quality
Strong instincts for landing page structure, value prop clarity, and messaging hierarchy to influence user actions
Comfortable owning a roadmap, setting priorities, and driving projects from idea to insight with minimal oversight along with enough technical knowledge to QA your own experiments and speak with devs effectively
Skilled in managing multiple work streams, external agencies, and internal stakeholder priorities
Familiarity with frontend technologies (HTML, CSS, JavaScript) and CMS platform
Expertise in analytical platforms and A/B testing tools
Preferred
Familiarity with SQL for pulling test data, funnel metrics, or user cohorts from tools like BigQuery or Snowflake
Experience working with a product or service that involves human-in-the-loop operations (e.g. assistants, services, coaching)
Company
Athena
Athena is a business consultancy that provides document management, networking, administration management, and recruitment solutions.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-02-23Series A
Leadership Team
Jonathan Swanson
Founder
Company data provided by crunchbase