MSCI Inc. · 3 days ago
Vice President, Marketing Lead Generation & Enablement
New York, United States
Full-time
Hybrid
Senior Level, Lead/Staff
$193K/yr - $251K/yr
10+ years expMSCI Inc. is a leading provider of critical decision support tools and services for the global investment community. They are seeking a strategic leader to define and scale their marketing lead generation strategy and enablement, focusing on attracting, prioritizing, and converting high-value prospects through AI and data-driven insights.
AnalyticsFinancial ServicesRisk Management
Responsibilities
Architect a marketing AI roadmap that integrates predictive analytics, generative AI, and automation across campaign design, segmentation, and personalization
Implement AI models for lead scoring, intent prediction, and buying-stage identification using behavioral, firmographic, and engagement data
Deploy generative AI to scale content production (e.g., campaign assets, nurture streams, sales enablement materials) while maintaining brand integrity and compliance
Partner with Data Science and RevOps to integrate AI models with Salesforce, Marketo, and ABM platforms (6sense, Demandbase, Bombora)
Continuously evaluate emerging AI tools to enhance pipeline accuracy, campaign performance, and marketing efficiency
Design and execute a global demand generation strategy combining inbound marketing, ABM, and targeted digital outreach
Govern the end-to-end lead lifecycle up to SAL, ensuring lead quality, scoring integrity, and frictionless routing to sales
Balance top-of-funnel acquisition with strategic account-based marketing to drive conversion velocity
Ensure campaign orchestration leverages AI insights to dynamically optimize targeting, messaging, and channel allocation
Manage the global sales enablement ecosystem (e.g., Highspot/Seismic) and infuse it with AI-driven content recommendations tailored to buyer personas, industries, and opportunity stages
Develop and maintain AI-assisted playbooks for sales, combining behavioral analytics with contextual enablement guidance
Collaborate with the Sales Transformation team to ensure seamless marketing-to-sales handoff enriched with predictive insights and prioritized leads
Establish AI-powered dashboards to forecast pipeline outcomes, attribute campaign impact, and simulate marketing performance scenarios
Measure marketing’s contribution to pipeline creation, conversion velocity, and content adoption
Partner with Data Engineering and Analytics to ensure real-time visibility into lead flow, engagement scoring, and ROI
Use reinforcement learning and A/B testing frameworks to optimize nurture sequences, lead routing, and campaign resource allocation
Lead a high-performing global marketing operations and enablement team skilled in AI, data, and automation
Partner with Sales, RevOps, and Product Marketing to align on shared pipeline goals and funnel definitions
Serve as a change leader for AI adoption within the marketing organization — training teams on prompt engineering, AI ethics, and human-AI collaboration best practices
Qualification
Required
10+ years in B2B marketing, with deep expertise in lead generation, automation, and AI-enabled marketing technologies
Proven track record of implementing AI and predictive models in marketing strategy (lead scoring, segmentation, personalization, or content generation)
Skilled in MarTech architecture — Salesforce, Marketo/HubSpot, 6sense, Demandbase, Bombora, Highspot/Seismic
Understanding of data science principles, marketing analytics, and AI-driven optimization
Visionary leader with a balance of creativity, data fluency, and strategic influence
Benefits
Transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing.
Flexible working arrangements, advanced technology, and collaborative workspaces.
A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results.
A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients.
Global Orientation program to kickstart your journey, followed by access to our Learning@MSCI platform, LinkedIn Learning Pro and tailored learning opportunities for ongoing skills development.
Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles.
We actively nurture an environment that builds a sense of inclusion belonging and connection, including eight Employee Resource Groups. All Abilities, Asian Support Network, Black Leadership Network, Climate Action Network, Hola! MSCI, Pride & Allies, Women in Tech, and Women’s Leadership Forum.
Company
MSCI Inc.
MSCI is a leading provider of critical decision support tools and services for the global investment community.
1001-5000 employees
H1B Sponsorship
MSCI Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (101)
2024 (87)
2023 (133)
2022 (77)
2021 (125)
2020 (83)
Funding
Current Stage
Public CompanyTotal Funding
$1.75B2025-10-31Post Ipo Debt· $500M
2025-08-05Post Ipo Debt· $1.25B
2007-11-14IPO
Leadership Team
Henry Fernandez
Chairman and CEO
Jorge Mina
Chief Operating Officer
Recent News
2026-01-08
Benzinga.com
2025-12-30
Company data provided by crunchbase