G3 · 4 months ago
Product Marketing Lead
Durham, North Carolina, United States
Full-time
Hybrid
Senior Level
5+ years expG3 is a leader in localization and content automation technologies, seeking a Product Marketing Lead for their GlobalLink platform. In this role, you will drive strategic direction, oversee campaign performance, and mentor a team of product marketers while collaborating across departments to ensure successful go-to-market initiatives.
ConsultingTranslation Service
Responsibilities
Lead and evolve the core messaging and positioning for the GlobalLink platform and its associated products
Develop best practices, templates, and frameworks for product storytelling, campaign planning, and go-to-market execution
Serve as the strategic product marketing advisor to cross-functional teams and executive leadership
Influence product roadmaps through competitive insights, customer feedback, and market research
Own go-to-market strategies for major GlobalLink launches and initiatives
Partner closely with sales, product, and marketing teams to align on campaign goals and execution
Oversee and optimize platform-wide campaigns, ensuring they meet performance benchmarks and drive pipeline impact
Collaborate with demand generation to develop campaign inputs, segment strategies, and measurement plans
Translate technical product capabilities into clear, compelling messaging for buyers across industries
Create and manage sales enablement materials including decks, one-pagers, FAQs, ROI calculators, and competitive tools
Ensure messaging consistency across digital channels, sales conversations, content, and field activities
Align content with persona-specific goals, search behavior, and the stages of the buyer journey
Conduct market research, persona development, and competitive analysis to identify new opportunities for positioning and growth
Stay current on competitive threats and emerging trends in localization, content automation, and adjacent spaces
Refine differentiation points and arm the sales team with strategic battlecards and objection-handling guidance
Coach and mentor junior product marketers aligned to GlobalLink products or vertical initiatives
Promote alignment between vertical and horizontal product marketing through shared processes and standards
Maintain internal knowledge repositories and frameworks to support knowledge transfer and cross-functional clarity
Qualification
Required
5–7+ years of experience in product marketing, including 2+ years in a strategic or team leadership role
Proven experience owning go-to-market plans and messaging for enterprise SaaS platforms
Strong understanding of localization technology, content operations, or martech platforms
Demonstrated ability to drive pipeline and influence product adoption through coordinated campaigns
Experience supporting multi-stakeholder sales cycles and creating content that moves enterprise buyers forward
Skilled in tools such as Salesforce, HubSpot/Marketo, Google Analytics, and enablement platforms
Exceptional written and verbal communication skills with a sharp ability to translate complexity into clarity
Company
G3
At G3, we go beyond translation—we enable businesses to thrive in a multilingual, multicultural world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Nancy N. Hernon
CEO, Co-founder
John Labati
Chief Operating Officer
Company data provided by crunchbase