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Leapsome · 1 day ago

VP Marketing (NYC or Berlin based)

New York, NY

Full-time

Hybrid

Director/Executive

$250K/yr - $320K/yr

Leapsome is an AI-powered people platform revolutionizing HR for modern teams. They are seeking a strategic and hands-on marketing leader to build an AI-first marketing strategy and team that drives momentum, market share, and revenue impact.

Human ResourcesInformation TechnologyInternetSaaSSoftware

Responsibilities

Reimagine Marketing for the AI Era: Architect and champion AI-powered marketing strategies, tools, and automation across our entire tech stack—supercharging efficiency, velocity, and ROI

Design Market-Focused Campaigns: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness, pipeline growth, and measurable revenue success

Own Product Marketing & Messaging: Define compelling positioning, highlight differentiators, and shape narratives that resonate with HR and G&A leaders

Bridge Across Functions: Collaborate closely with Product, Sales, and Customer Success to align marketing initiatives with roadmap priorities and growth objectives

Partner for GTM Excellence: Team up with Sales to uncover new opportunities, create AI-infused messaging, and maximize account penetration

Accelerate Demand Gen: Own multi-channel campaigns and leverage data-driven, AI-enhanced automation to fuel customer acquisition, conversion, and retention

Drive Brand & Thought Leadership: Develop thought leadership content and public-facing initiatives to establish Leapsome as a market leader in HRTech

Scan & Shape the Market: Monitor global HRTech trends, assess competitive positioning, and evolve marketing strategy to stay ahead

Build & Lead an AI-First Team: Define and execute a hiring strategy, build a top-tier global marketing organization across digital, content, field, and partner marketing, and cultivate a high-performance, growth-minded culture

Qualification

AI marketing strategyB2B SaaS experienceDemand generationProduct marketingBrand transformationData-driven marketingTeam leadershipEmpathyCollaborationCreativityCommunication

Required

You bring hands-on AI fluency and have successfully embedded AI-tools and agents into marketing workflows for faster decisions and improved scalability

You've streamlined tech stacks to drive growth and eliminate complexity

You've held senior marketing leadership roles in B2B SaaS—ideally in HRTech or adjacent verticals

You have a track record of scaling $30M → $100M+ ARR and activating SMB/Mid-Market GTM plays

You understand HR and G&A decision-making, and know how to speak to SMB buyers

You're an expert in brand transformation—either building fledgling brands or leading rebrands to industry prominence

You excel at product messaging, competitor positioning, and bringing innovative offerings to market

You have a data-first marketing mindset, with proven success in demand generation and revenue predictability

You've built and inspired world-class marketing teams, fostering collaboration, experimentation, and consistent growth

Benefits

Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025

Teammates: Join a diverse and international team of talented, smart, and kind people

Feedback and recognition: We value feedback exchange and celebrating successes — big and small

Hybrid model: Enjoy our hybrid model by working from home or in our office (2 days per week) with a comfortable work-from-home budget

Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year

Vacation: Take 30 vacation days every year, plus public holidays

Parental leave: Up to 6 weeks of 100% paid parental leave and an additional 6 weeks of paid leave for the birthing parent

Competitive package: Competitive salary, benefits, and a pre-IPO equity package

Financial wellness: Employer-sponsored 401(k), plus access to Origin, a financial wellness tool for your financial planning, advising, and support

Health care: Robust medical, dental, vision, and life and disability insurance plans. Additional perks include One Medical, telehealth services, and access for employees and dependents to a healthcare advocacy team.

Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness

Wellness: Stay active and healthy with our company-sponsored wellness benefits

Learning and development: Develop your skills with a $2,000 annual development budget and dedicated time for learning

Commuter benefits