Carters Inc. · 5 months ago
VP, Growth Marketing
Atlanta, GA
Full-time
Onsite
Director/Executive
15+ years expCarter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing several well-known brands. The VP of Growth Marketing will be responsible for developing and executing innovative marketing strategies aimed at customer acquisition and retention, while overseeing multiple marketing initiatives to drive brand engagement and sales.
Apparel & Fashion
Responsibilities
Lead strategy and execution to drive traffic, sales, and engagement focusing on paid media and paid social for the brands
Develop strategic, integrated marketing plans and programs that align with the organization’s goals, inclusive of customer acquisition, eCommerce traffic and store traffic
Lead quarterly and weekly inter-agency planning processes, facilitating connectivity between creative teams and media agency to develop and execute effective 360 campaigns
Oversee total enterprise media investment, partnering with Finance and Marketing Analytics to ensure spend is pacing to forecast and delivering on objectives
Develop and lead the enterprise Personalization strategy in support of all channels. Build out a full personalization vision and technical solution amongst diverse stakeholders
Leverage personalization data to build robust, triggers, audiences, customer journeys to drive revenue, retention, and acquisition
Integrate personalization across all channels: email, web, app, store, media, etc
Partner with external vendors leading the CDP and personalization engine implementations & integrations
Develop strategic, integrated marketing plans and programs that align with the organization’s priorities: increase awareness, increase customer acquisition, and drive online traffic
Visionary leader over the email marketing program and team; including providing strategic insight into the marketing calendar, template creation, targeting, deployment, optimization, reporting and analysis
Lead email marketing programs for all brands to deliver on sales plans for both online and retail in a high visibility, fast paced environment
Drive store and site traffic and improved customer retention, frequency and life-time value through the successful development and execution of loyalty strategies. Develop and execute private label credit card strategy, marketing plans and develop goals to achieve corporate objectives
Develop, evaluate, and prioritize loyalty program opportunities to best direct resources and optimize the financial return on the loyalty investments and activities
Drive innovation in loyalty offerings to provide a positive customer experience and a strong ROI by generating new ideas and using test and learn strategies to gauge performance and optimize their implementation
Lead cross-functional efforts to drive growth through credit card program and integrate credit card initiatives into all marketing programs
Innovate on our market leading app as the hub for customers. Move from a functional shopping app to a personalized 'Passport to Parenthood' combining loyalty, shopping and content
Qualification
Required
15+ years of progressive leadership experience in innovative, fast-paced marketing organizations (preferably retail)
Advanced understanding of media, personalization, consumer segmentation, acquisition cost and lifetime value
Demonstrated ability to understand retail metrics and the impacts of what drives P&L performance to ensure programs are delivering on profitable sales and consumer growth
Decisive individual who displays effective communication, organization, analytical, negotiating, and problem-solving skills; not afraid to take calculated risks and offer point of view
Demonstrated ability and success in creating retail marketing plans that have significantly moved the needle in delivering increased foot traffic, activating consumer engagement, and improving revenue streams
Ability to apply shopper insights, input from creative and strategic partners to establish and adapt to best practices for these businesses
High drive and ability to work quickly in a retail environment leading/managing the marketing calendar
Ability to influence others and build strong, productive partnerships with partners; history of eliminating barriers to achieving goals by way of relationship building
Ability to freely move between strategic activities to day-to-day tactical execution without pausing
Financial understanding of marketing ROI and impact on the business
Strong people leader with a passion for developing others
Undergraduate degree required
Benefits
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
Company
Carters Inc.
Carter’s, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Antonio D. Robinson
Senior Vice President, General Counsel, Secretary & Chief Compliance Officer
Kareema Knighten
EA to EVP Supply Chain, SVP General Counsel, Secretary & Chief Compliance Officer & SVP CIO
Recent News
2025-09-25
2025-09-24
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