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Shinola · 2 months ago

Sales Account Executive - West Coast

San Francisco, CA

Full-time

Onsite

Mid Level

3+ years exp

Shinola is a company that creates handcrafted goods designed to inspire confidence and joy. The Sales Account Executive will drive wholesale growth across the West Coast by managing existing accounts, onboarding new partners, and developing tailored strategies for market penetration, requiring significant travel to build relationships and optimize sales performance.

ConsumerConsumer GoodsE-Commerce

Responsibilities

Drive wholesale sales within the assigned West Coast territory, managing and expanding relationships with existing accounts

Travel extensively (up to 60%) to store locations, ensuring:

Optimized inventory turnover and replenishment

Strategic product mix and sales trend analysis

Effective advertising, promotions, and merchandising

Visual presentation and training support

Partner with buyers to monitor open-to-buy (OTB) budgets and ensure strong sell-through performance

Develop customized sell-in and sell-through strategies for each account to maximize revenue

Provide biannual territory analysis, outlining key trends, opportunities, and product insights

Identify, pursue, and onboard new accounts within your territory that align with brands DNA

Ensure wholesale sell-through goals are achieved at the retail level

Proactively drive market penetration by developing tailored strategies for both new and existing accounts

Analyze and implement sell-in/sell-through tactics to reduce wholesale return rates, ensuring:

Smarter assortments that align with key business metrics (turnover, weeks of supply, sell-through, stock levels)

A reduction in average return rates through proactive account management

Qualification

Wholesale sales experienceAccount managementNew business developmentSales data analysisStrategic sales planningRevenue growth strategiesRelationship building

Required

Bachelor's degree preferred

3-5 years of wholesale or relevant sales experience, preferably with a luxury or premium brand. (experience working with independent retailers a plus)

Strong ability to build relationships, analyze sales data, and develop strategic sales plans

Experience in account management, new business development, and revenue growth strategies