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Gray Media · 4 months ago

MEDIA EXECUTIVE (ASSO) - WXIX

Cincinnati, OH

Full-time

Onsite

Mid Level

Gray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a New Business Multimedia Consultant to join their Sales team at WXIX. This role is responsible for developing new business partnerships and driving digital advertising sales to meet revenue goals.

BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo

Responsibilities

Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis

Develop advertising solutions for new customers that deliver results to their customers

Up-sell customers by providing proof of performance and solid results

Work target accounts in the pipeline at all times. Replenish as these accounts emerge

Conduct needs analysis and account reviews to uncover customers' needs

Able to demonstrate product knowledge and value to their customers

Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel

Effectively negotiate with customers to meet a winning return on investment

Collaborate with Traffic Manager to provide timely and accurate traffic instructions; conduct account maintenance, including make-goods posts, and aging/collections

Create and deliver formal written and verbal presentations to clients

Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution

Use the CRM (Matrix) tool for projections, weekly