Apply on Employer Site

Publicis Groupe · 1 day ago

Media Planner

New York, NY

Full-time

Hybrid

Senior Level

$60K/yr - $91K/yr

5+ years exp

Publicis Groupe is the third largest communications group in the world, employing nearly 80,000 professionals across over 100 countries. They are seeking a Media Planner to lead the team in delivering high-quality media planning, performing campaign analysis, and fostering client relationships while developing team talent.

AdvertisingMarketingPublic Relations

Responsibilities

Delivering high-quality media planning for clients, serving up a smart, thoughtful understanding of how digital marketing can achieve (and exceed) objectives and goals - you’ll lend this expertise to new business pitches, too

Performing thorough, insightful campaign analysis, including reporting and optimization recommendations

Partnering with Account Management and Customer Insight Group, implementing agency and departmental policies and working cross-functionally to champion shared knowledge and establish continuous feedback

Promoting a culture of shared learning and increasing visibility of media expertise within the agency

Overseeing budgeting process and performance evaluations to optimize resources and talent development

Qualification

Media planning experienceDigital marketing expertiseAnalytic skills developmentAtlas familiarityGenerative AI toolsClient interaction skillsExceptional communicationTeam management

Required

A four-year college education and five to seven years of media planning and/or buying experience (with at least three years of online experience), and familiarity with Atlas and comparable ad serving technology

An impressive understanding of the digital environment - you know this world by heart and you keep pulse with the rapid changes happening within it - and a clear understanding of the media planning and buying process

Exceptional communication skills - you're skilled at interpreting client objectives and clearly articulating proposed media strategies and recommendations

A strong, proven ability to teach analytic skills to staff, developing, encouraging and inspiring them to grow

Willingness to travel as needed - you're open to new places, new faces and new ideas

Preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation