New York Red Bulls · 1 day ago
Director, Digital Growth and Content
Harrison, NJ
Full-time
Onsite
Director/Executive
$110K/yr - $130K/yr
8+ years expNew York Red Bulls is one of the 30 Major League Soccer teams, known for its youth soccer development programs. The Director of Growth & Content will lead paid media, creative strategy, and performance content marketing to drive fan acquisition, engagement, and retention through full-funnel campaigns.
AssociationFitnessSports
Responsibilities
Lead paid media, creative strategy, and performance content marketing
Drive fan acquisition, engagement, and retention through full-funnel campaigns
Own the digital growth strategy across Meta, Google, TikTok, and emerging channels
Partner closely with creative, ticketing, and CRM teams to ensure cohesive messaging and seamless execution
Qualification
Required
8-10+ years of progressive experience in marketing, digital content, and/or growth strategy, ideally within sports, entertainment, media, or lifestyle brands
Proven track record leading high-performing teams across content creation, social media, paid/organic growth, and audience development
Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field (Master's degree a plus)
Deep understanding of content strategy, audience segmentation, and performance marketing
Strong grasp of emerging platforms, analytics tools, and growth levers (SEO/SEM, social, influencer, lifecycle, CRM, paid media)
Exceptional storytelling skills with the ability to align creative and commercial goals
Experience managing creative agencies, freelancers, and in-house teams
Demonstrated ability to set vision, inspire talent, and drive cross-functional initiatives
Skilled at budget management, resource allocation, and vendor negotiation
Excellent verbal and written communication skills in English (additional languages a plus)
Ability to present ideas persuasively to executives, partners, and creative teams
Passion for sports, culture, and digital trends
Comfortable in fast-paced, high-visibility environments; adept at balancing creativity with data-driven decision-making
Preferred
Master's degree in a related field
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
New York Red Bulls
The New York Red Bulls is a nation's premier youth soccer development programs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Christina Giunta-Quarino
Chief of Staff
Claire Noonan
Head of Human Resources
Recent News
2025-12-11
2025-11-10
Seattle TechFlash
2025-09-04
Company data provided by crunchbase