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Beazer Homes · 1 day ago

Marketing Manager

Franklin, TN

Full-time

Hybrid

Mid Level

3+ years exp

Beazer Homes is committed to employee wellbeing and life-work balance, offering development opportunities and a flexible time-off program. The Marketing Manager will support divisional and national marketing initiatives, focusing on lead and traffic generation while collaborating closely with sales management to achieve sales goals and improve customer experience.

Building MaterialCommercial Real EstateConstructionReal Estate

Comp. & Benefits

Responsibilities

Analyzes lead, walk-in, buyer, and market demographics to consistently determine best-fit targets for direct marketing outreach and community action plans

Provides market data and insight into land purchase opportunities

Tracks results for all marketing initiatives, analyzing what worked and what did not work in order to increase efficiencies for the future

Partners with sales management to develop best-fit incentives, offers, and strategies for achieving sales goals

Coordinates communications between communities, division(s), region, and corporate, including data analytics, strategy recommendations, and providing necessary reports

Develops and executes a community specific marketing plan for leads, walk-ins and Realtors in order to drive qualified leads and traffic to all communities

Creates produced assets including email, direct mail, social media, and minimal advertising, employing a template-based design program and marketing automation tool for production needs

Ensures that the production of all division and community forward-facing elements, including collateral and signage, adhere to brand standards

Develops and oversees annual marketing budget including invoice management, providing monthly feedback to finance as necessary for forecast updates

Plays an integral role in the Division’s competitive market analysis, sharing data, strategy, and tactical ideas

Manages the New Home Information Manager(s),(handles online lead engagement) working together to develop strategies for one-one communication with lead and walk-ins to create engaging online content for beazer.com and social media outlets, and to achieve sales goals all while in pursuit of an excellent customer experience

Helps instill a fun culture, adopting humor, teamwork, and openness to drive positive team member engagement

Participating member of the division leadership team, adopting the company’s core principles, attitudes, and beliefs

Qualification

Marketing strategy developmentLead generationData analysisReal Estate marketingMicrosoft OfficeTeam leadershipCommunication skillsOrganizational skillsProblem-solvingTime management

Required

Minimum of a bachelor's degree in Marketing or a related field

Minimum 3 years of related marketing experience

Strong leadership skills including managing team members, high accountability, influencing other department heads or upper management, and ability to build trust within the team

Demonstrates self-confidence, grit and a growth mindset, with the ability to be adaptable and problem solve in high pressure situations

Ability to spearhead analytical, strategic, and tactical elements, both independently and as part of a team

Strong communication skills, both written and oral

Acts with urgency, requiring exceptional organizational and time management skills and a focus on details

Ability to successfully prioritize and manage multiple tasks simultaneously, delegating where necessary

Proficiency with Microsoft Office (PowerPoint, Word and Excel)