Sinclair Inc. · 4 months ago
Director, Integrated Marketing
3003 Exposition Blvd, Santa Monica, CA, 90404, US
Full-time
Onsite
Director/Executive
$125K/yr - $140K/yr
10+ years expSinclair Inc. is a diversified media company and a leading provider of local news and sports. They are seeking a Director, Integrated Marketing to develop and manage multi-channel marketing campaigns, ensuring alignment across various teams and driving measurable impact for Tennis Channel and its offerings.
Broadcast Media
Responsibilities
Build and lead go-to-market playbooks that tell every platform (linear, FAST, app, social, email, web) what to push, when, and why—eliminating the patchwork approach
Keep 30+ annual tentpoles on track, ensuring every campaign is coordinated, measured, and impactful
Drive cross-functional execution so creative, media, content, PR, and platform teams hit the same moment, every time
Manage the master marketing calendar—prioritize events into tiered A/B/C packages aligned to engagement and revenue goals
Develop campaign timelines, briefs, and execution checklists that keep teams aligned and out of 'last-minute scramble' mode
Partner across Growth, Ad Sales, Distribution, Production, Industry Relations, to surface and support monetization opportunities via our O&O channels, tentpole events, Tournament and Tour partnerships
Identify ways to make our marketing assets work harder—maximizing visibility, relevance, and return
Translate marketing priorities into sales-ready campaign decks and activation plans that bridge editorial, content, and revenue teams
Lead support for Ad Sales RFPs and brand integrations with creative ideas, smart packaging, and clear campaign ROI
Build a scalable integrated marketing process—codifying best practices, creative asset needs, performance tracking, and post-campaign insights
Ideate new fan-forward campaigns across digital, social, audio, events, and experiential formats
Qualification
Required
10+ years of integrated marketing experience in media, entertainment, streaming, or sports
Strong campaign planning, project management, and cross-functional collaboration skills
Deep understanding of go-to-market strategy across platforms (linear, FAST, app, social, digital, and live events)
Proven ability to prioritize multiple initiatives and manage complex timelines across stakeholders
Experience working closely with sales teams, creative, production, industry relations, distribution, and product owners
A strategic mindset with a bias toward action—able to think big, build a clean, high impact plan, and roll up sleeves
A love of live sports, a fan of tennis, and a pulse on how fandom is evolving in today's media landscape
Benefits
Participation in a retirement plan
Life and disability insurance
Health, dental and vision plans
Flexible spending accounts
Sick leave
Vacation time
Personal time
Parental leave
Employee stock purchase plan
Company
Sinclair Inc.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Del Parks
SVP and CTO
Arthur Hasson
COO Programming
Recent News
2025-10-05
2025-10-01
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