Align Strategic | We help growth-minded owners drive results, impact, profits, wealth & freedom. · 4 months ago
Email Marketing Coordinator
United States
Full-time
Remote
Entry Level
2+ years expAlign Strategic is a leader in lower-mid-market business growth products and solutions in North America, seeking an Email Marketing Coordinator. This role involves coordinating digital marketing campaigns, optimizing lead-generation strategies, engaging with potential clients, and analyzing campaign performance to drive successful outcomes.
Consulting
No H1B
Responsibilities
Coordinate and Manage Tailored Lead-Generation Campaigns: You will be responsible for creating and implementing lead-generation strategies that resonate with our target audience. Your role involves crafting customized outreach campaigns designed to maximize engagement and outreach efficiency
Optimizing and Managing Campaigns: Take charge of ongoing campaign management by continuously monitoring, analyzing, and optimizing for performance. Utilize advanced tools for A/B testing, CRM analytics, and other methodologies to enhance campaign effectiveness and conversion rates
Engaging and Nurturing Leads: You will play a critical role in building and maintaining relationships with potential clients through personalized communication channels, including email, video, and phone follow up. You will work in tandem with our sales team to ensure leads are effectively nurtured and guided through the sales funnel
Closing Sales Deals: Collaborate closely with the sales team to streamline the conversion of leads into tangible appointments and, ultimately, customers. Your insights and analytical reports will be invaluable in achieving and surpassing sales targets
Analyzing Performance: Be the authority on campaign performance by tracking, analyzing, and reporting on key metrics. Your reports will not only highlight achievements but also pave the way for future campaign strategies and improvements
Qualification
Required
Minimum of 2 years in cold outbound email marketing and inbound marketing, with a proven track record of successful lead generation campaigns
Extensive experience with leading digital marketing platforms such as Marketo, SendGrid, Infusionsoft, Kajabi, Amplemarket, Apollo, ZoomInfo, HubSpot, Salesforce, etc
Strong ability to analyze campaign data, draw insights, and make data-driven decisions to optimize campaign performance
Excellent written and verbal communication skills, with a talent for crafting engaging and persuasive outreach messages
Ability to work seamlessly with sales and marketing teams, contributing to a cohesive lead nurturing and conversion process
You must be authorized to work in the US
Preferred
Minimum 2+ years in leadGen/sales/customer experience management
Scrappy mentality — we wear many hats and are willing to get our hands dirty
Technical curiosity and experience — we're proficient in our platform knowledge
Proven ability to educate executive decision-makers, building and maintaining relationships with them
Proven track record of lead generation success within your book of business
Excellent creative and critical thinking skills — we have to be preemptive
Strong communication and presentation skills—Much of our day-to-day work involves selling and presenting solutions to team members and customers
Adaptable nature and the willingness and ability to shift strategies on a dime to meet the needs of our stakeholders
Proven ability to manage multiple complex customer journeys at once
Company
Align Strategic | We help growth-minded owners drive results, impact, profits, wealth & freedom.
AlignStrategic.com helps successful business owners create significant companies that drive impact for their customers, engaging and meaningful work for their employees, and wealth and legacy for themselves.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Cheryl Powers
CEO & Founder
Company data provided by crunchbase